Bridgestone India enters two-wheeler tyre market with brand NEURUN

Bridgestone, a leading two-wheeler tyre manufacturer and OE tyre supplier to motorcycle manufacturers globally has enjoyed fame and precision as a former sole tyre supplier to Moto GP with ultra-high performance two-wheeler tyre.

Bridgestone India has now entered the two-wheeler tyre market with brand ‘NEURUN’ to cater to motorcycles and scooters. Bridgestone is the second major tyre manufacturer to enter the lucrative two-wheeler industry this year. Earlier this year Apollo Tyres launched ACTI brand to supply two-wheeler tyres.

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Kazuhiko Mimura, Managing Director, Bridgestone India Pvt. Ltd. says the two-wheeler tyre brand NEURUN is a big leap for the company in moving towards strategic expansion to cater to a high volume market and wider audience reach. An entry into the high volume two-wheeler market in India helps Bridgestone provide a wider product range and services to customers. The company looks forward to this exciting new phase and hopes to expand with subsequent growth in the market.

Two-wheeler segment volume sales dominates the Indian automobile market. Two-wheeler category growth is reported at CAGR of 8.5% in India with about 150 million two-wheelers on Indian roads.

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NEURUN tyres look to deliver riding pleasure with proficiency for dry and wet braking. High durability, and excellent grip for comfortable and safe riding is backed by tread blocks and grooves for superior grip with optimum manoeuvrability. NEURUN tyres are now available in 5 sizes and 9 SKUs to cater to 70 percent of the market demand.

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