Saab rebranded as NEVS as the current owner lost trademark rights

Ever since GM unloaded Saab from its portfolio in 2010 as a part of its restructuring, the Swedish automotive brand has been witnessing turbulent times. Now, Saab as an automotive brand has become history as its current owner National Electric Vehicle Sweden (NEVS) announced rebranding after losing trademark rights.

The future products to come from the company will now be branded NEVS.

Saab new name is NEVS
NEVS will launch an electric car based on the Saab 9-3 platform.

The Swedish-Chinese consortium was initially allowed to use Saab brand by the rightful owners of trademark but the right was revoked when NEVS failed to give the automaker the required financial strength.

Though NEVS will no longer be able to use Saab brand, it has in its possession most of the defunct automaker’s assets and subsidiaries including powertrain division, automobile tools division and the factory. The new company has proposed to launch a pure electric car based on Saab’s 9-3 platform in 2017.

NEVS will be relying on China heavily to bring in the required quantum of business. The firm says that it has already signed strategic agreements with several entities to grow its business. This includes a tie-up with Panda New Energy to supply 150,000 electric cars and 100,000 electric commercial vehicles.

SAAB US to be liquidated with assets worth $100 million
It’s a pity that a heritage rich automotive brand like SAAB will no longer exist.

Saab as an automotive brand has a lot of innovations to its credit. We do hope that it gets revived sometime in the future.