It was over a year ago that Carlos Ghosn, Global CEO of Renault Nissan announced the launch of the Datsun brand in India. It was aimed to bring a revival to Nissan India sales however the Datsun brand sales have not met expectations in the past few months.
Sales of Nissan’s three new products, Terrano SUV, Datsun Go and Sunny sedan failed to bring in more sales. The company has done everything right be it in their investments in the country, a good product portfolio and sizeable exports. However, the Indian buyer has failed to bite the bait and the company has not been able to see similar success in India as they have noted in the Middle East. Nissan India’s plan to sell 1 lakh units last fiscal fell short by 62,000 units while their plan of selling 3 lakh units by 2017-18 is also a distant dream.
Low demand has hence made the company take a decision to shut shop for 9 days from August 15 so as to balance inventory. However, the company claims that this closure is only for routine maintenance activities and has noting to do with demand being substantially lower than supply.
via Economic Times