Etios Motor Racing treats Gurgaon audience to Autocross Race of champions style racing

Etios motor racing, an event hosted by Toyota made its presence felt in Gurgaon with an Autocross format which gathered in crowds. Other than the…

Etios motor racing, an event hosted by Toyota made its presence felt in Gurgaon with an Autocross format which gathered in crowds. Other than the race event, there were many off the track activities which kept the spectators interested. The race events were divided into four categories namely, EMR drivers, Celebrity drivers, Media and All Stars.

Though the excitement of the races kept everyone asking for more the presence of racing simulators, off- road experience in Toyota brand of vehicles as also merchandise kiosks were other entertainment modules favored by some of the audience. This racing event received good response and the company is looking to hold more of these races in the near future to strengthen the image of the Etios brand.

Through these events, Toyota is looking to create a unique brand of racing drivers and help them improve their skills so as to perform better on competitive circuits later on. During the race events, young drivers were mentored continuously by trained EMR drivers who provided with tips and tricks to help them do well in their events.

India auto news release: Etios Motor Racing Thrills Gurgaon with its Autocross ‘Race of Champions’ Format

· Akbar Ibrahim wins the ‘Celebrity’ and ‘All-Star’ races

· Binoy John Maddela triumphs from among the budding EMR drivers

· Good response over the two days

Toyota thrilled spectators in Gurgaon last weekend with the new Autocross ‘Race of Champions’ format, as well as a host of activities off the track. The highlight of the event was the unique and successful confluence of motorsport drivers past and present.

The excitement on track over the two days comprised four important races – the ‘EMR Drivers’ (24 of the selected drivers for the series next year), ‘Celebrity Drivers’ (Indian motorsport legends), ‘Media’ (auto media representatives) and ‘All-Star’ (the top four from the EMR drivers, top two each from the celebrities and media).

With just one car each on the twin tracks per race, winners were ascertained basis speed, consistency and accuracy. By the end of it there were clear winners who made it to the podium.

EMR Drivers
1. Binoy John Maddela

2. Vendhan Boominathan

3. Mezaan Anees

Celebrity Drivers
1. Akbar Ebrahim

2. Ramnarayanan

3. Nikhil Taneja

Media

1. Dhruv Behl – AutoX

2. Dilip Desai – Zigwheels

3. Halley Prabhakar – Overdrive

All Stars
1. Akbar Ebrahim (Celebrity Driver)

2. Binoy John Maddela (EMR Driver)

3. Swamathia Rayen (EMR Driver)
Apart from all the excitement of the races, select spectators were treated to hotlaps on the track, an off-roading experience in the Toyota range of SUVs, racing simulators, merchandise kiosks, interacting with their favourite VJ, Rannvijay Singh, and much more.

On the response received at the second Exhibition Race, Mr. Hidehisa Nagae, Executive Managing Coordinator, Marketing said, “We are very happy with the response and feedback that we’ve received from all quarters so far. This is only the beginning and we will continue to organize similar inclusive motorsport events to further popularize the Etios brand.”

When asked about his experience over the weekend, Mr. Vicky Chandhok, President, The Federation of Motor Sports Clubs of India (FMSCI), also a participant in the Celebrity race, said: “The presentation of the Etios Motor Racing Exhibition Race, with the Autocross format in Gurgaon over the weekend was one of the most impressive I have seen in India. Toyota is definitely setting the bar for such events, and in the course of the next few years it will certainly attract more crowds garnering greater interest and reach for the sport.”

The winner of the EMR drivers’ race, 21 year old Binoy John Maddela was very excited with his performance over the weekend and had this to say, “It was challenging to find pace on such a tight and technical track, but inputs from the EMR trainers helped a lot. Overall, to drive the first RoC in Indian with some of the greatest drivers the country has ever produced is a feeling that is incomparable.”