BMW global sales ahead of Audi and Mercedes Benz in March 2014

BMW global sales ahead of Audi and Mercedes Benz in March 2014As far as group sales are concerned, BMW Group, which includes BMW, MINI, BMW Motorrad, and Rolls Royce; managed to sell a total of 212,908 cars in March 2014, thereby registering an increase of 11.3%. This is for the first time that BMW has posted sales in upwards of 200,000 units, in a single calendar month.

Furthermore, sales of MINI brand declined as it posted 26,382 unit sales in March 2014, a decline of 16.9% as compared to March 2013. This was because of model change. For Rolls Royce, sales increased by 28.6% as they sold 400 units last month. BMW Motorrad too posted positive sales as they sold 15,183 units, an increase of 16.2% compared to the same month last year.

BMW, Audi and Mercedes Benz are the three leading luxury car manufacturers in the world. Though BMW leads them as of now, both Audi and Mercedes Benz have aimed to become the leading luxury car maker in the world over the next few years. Only time will tell who will emerge as the leader in the future. For more information, scroll through the press release below.


BMW Group sales top 200,000 for first time in single month

212,908 vehicles delivered in March, an increase of 11.3%

Year-to-date sales climb 8.7% to 487,024 vehicles

Q1 sales growth in all three major sales regions

Munich. The BMW Group sold 212,908 BMW, MINI and Rolls-Royce vehicles in March – the company’s best-ever monthly results. It’s a significant 11.3% increase on the previous all-time monthly high in March last year (191,269 units). A new high for the first quarter of the year was also achieved with a total of 487,024 vehicles delivered in the first three months of 2014 (prev. yr. 448,200 / +8.7%).

Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, said: “This is the first time in the company’s history that over 200,000 vehicles were delivered to customers in a single month – March has rounded off a strong first quarter in 2014. Despite continuing economic uncertainties, we are experiencing steady improvement in almost all regions. Sales of our BMW X-vehicles have been particularly strong; I’m sure the brand new BMW X4, which celebrated start-of-production in Plant Spartanburg at the end of March, will contribute to boosting growth still further when it comes onto the market from July.”

Worldwide sales of BMW brand vehicles rose 16.9% to 186,126 in March, making it the brand’s most successful month ever (prev. yr. 159,195). Sales for the first three months of the year reached 428,259, an increase of 12.3%

(prev. yr. 381,406). Sales of BMW X-vehicles were particularly strong growth drivers in the first quarter. The BMW X1 saw double-digit growth, with 43,262 vehicles delivered to customers in the year to end of March (prev. yr. 37,680 / +14.8%). BMW X3 volume increased by 10.8% in the first three months of the year (40,115 / prev. yr. 36,189) and deliveries of the new BMW X5 rose 13.8% to 31,025 units (prev. yr. 27,274). The BMW 3 Series was also a steady growth driver in the year-to-date with a total of 116,671 units sold (prev. yr. 109,308 / +6.7%). Sales of the BMW 5 Series also developed well in the first three months of the year, with 91,600 vehicles delivered to customers (prev. yr. 85,731 / +6.8%).

Due to the current model-change – the new MINI arrived in dealerships at the end of March – sales of MINI brand vehicles have decreased in line with expectations during the first quarter of 2014.  Deliveries for the first three months of the year were down 12.5% (57,868 /prev. yr. 66,156) with sales in March down 16.9% to 26,382 units (prev. yr. 31,765). The order-book for the new MINI is strong and this is expected to be reflected in the retail figures from summer onwards.

Rolls-Royce retains its position as the world’s leading manufacturer of super-luxury motor cars.  Following a fourth successive record year in 2013, sales in the first quarter are up significantly year-on-year. In total, 897 Rolls-Royce motor cars were delivered to customers across the globe (prev. yr. 642 / +39.7%). This was driven by sustained demand for Phantom and Ghost models and a full order-book for Wraith, the company’s latest model. The company has planned for further sustainable growth and it is optimistic for another strong year in 2014.

BMW Motorrad achieved its best first quarter and best single month ever. Sales increased by 16.1% in the first three months of the year, with a total of 28,719 motorcycles and maxi-scooters delivered worldwide (prev. yr. 24.732). In March, 15,183 vehicles were sold (prev. yr. 13,067/ + 16.2%).

The BMW Group made gains in many markets in the first quarter with the main three sales regions all recording an increase in sales.

Sales of BMW and MINI vehicles in Asia rose 21.8% to 158,120 (prev. yr. 129,866). Mainland China saw deliveries jump 25.4% in the first three months of the year (107,951 / prev. yr. 86,070). A similar increase was achieved in Japan, with 18,888 units delivered (prev. yr. 14,990 / +26.0%) and strong growth was also recorded in South Korea, where sales increased 19.0% (10,587 / prev. yr. 8,900) in the first quarter.

The Americas saw an increase in BMW and MINI deliveries of 3.4% in the first quarter (99,606 / prev. yr. 96,318). Sales in the USA grew 2.6% with a total of 81,034 vehicles delivered to customers (prev. yr. 78,957). Customer deliveries in Brazil, where the BMW Group will be opening a new plant later this year, jumped 50.8% in the first three months of the year with 4,184 vehicles sold (prev. yr. 2,774).

Despite continuing headwinds in some markets, Europe also recorded a slight growth in sales with deliveries for the first quarter up 3.3% (214,031 / prev. yr. 207,130). The BMW Group’s home market, Germany, grew 0.5% in the first quarter with 64,183 vehicle registrations (prev. yr. 63,886). Sales in Scandinavia continued to grow strongly with 10,810 vehicles delivered to customers in March (prev. yr. 8,840 / +22.3%).

BMW Group sales in/up to March 2014 at a glance

  In March 2014 Compared to previous year Up to/incl. March 2014 Compared to previous year
BMW Group Automobiles 212,908 +11.3% 487,024 +8.7%
BMW 186,126 +16.9% 428,259 +12.3%
MINI 26,382 -16.9% 57,868 -12.5%
Rolls-Royce Motor Cars 400 28.6% 897 +39.7%
BMW Motorrad 15,183 +16.2% 28,719 +16.1%


AUDI AG: record quarter with more than 400,000 deliveries

  • Global sales increased in March by 15.4% to around 170,450 cars
  • Sales chief Luca de Meo: “Growth in Europe stronger than the market”
  • Cabriolet extends successful new A3 family*

In March, Audi delivered more cars to customers than ever before in a single month: around 170,450 deliveries worldwide, a 15.4 percent year-on-year increase. This result also made March the 51st consecutive month with global sales growth for the four rings. China (+36.6%), Germany (+10.2%) and the United Kingdom (+12.7%) achieved particularly high growth in the past month. Audi’s cumulative sales increased by 11.7 percent in the first quarter to around 412,850 units. This was the first time that the company has exceeded the mark of 400,000 vehicles in the first three months.

“In March we achieved a double best figure, completing the most successful first quarter in our company history with the strongest sales month ever,” says
Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “With new models like the A3 Sedan* the internationalization of our business is gaining momentum. In the first quarter we achieved substantial growth in all regions around the world and grew more strongly than the market in Europe.”

In March, the convertibles with the four rings played an important role in the successful start to the spring season: The A5 Cabriolet* (+8.3%) and the
TT Roadster* (+22.6%) achieved a significant global increase year-on-year.
In addition, the new A3 Cabriolet* arrived at dealers in the first markets. The
A3 Sportback g-tron* also celebrated its premiere at dealers in March, paving the way for CO2-neutral mobility with Audi e-gas. For the entire A3 family*, sales figures climbed by 52.5 percent to around 28,750 cars last month. The Q7* (+39%) and the A8* (+49%) achieved the strongest growth among the brand’s full-size models.

In Europe, Audi concluded March with an increase of 7.2 percent across all models to around 88,750 cars sold. In addition to renewed high growth in Germany (+10.2% to 27,226 cars), the two largest European export markets in particular provided a further boost: 28,068 units were delivered in the United Kingdom, a 12.7 percent year-on-year increase; the 5,425 cars sold in France represent a 5.1 percent increase. As the region’s leading premium brand, Audi sales in Europe thus totaled around 200,350 cars for the quarter, 6.8 percent more than one year ago.

Among the large markets in Asia, South Korea also spearheaded the dynamic growth for Audi in March, where sales increased by 82.0 percent to 2,457 cars in March. Audi has seen sales increase here by 54.5 percent to 6,815 units since the start of the year. In China, strong demand for Audi’s full-size models fueled sales in March: The A6*, A7*, Q7 and A8 achieved combined growth of 38.3 percent. Across all models, the delivery totals in the Middle Kingdom came to 47,636 cars, a 36.6 percent increase year-on-year. Cumulative total sales of 124,520 vehicles delivered since January represent an increase of 21.1 percent.

In the United States, Audi increased sales to 14,246 units, a 7.5 percent increase on the March 2013 level. In particular, far more customers opted for the Q7 full-size SUV (+45.8%) than was the case one year previously. As such, Audi of America has 35,228 delivered cars on its books in the first quarter, an increase of 3.0 percent. Bringing a new important addition to Audi’s U.S. portfolio, the A3 Sedan is launched this month. The model has already entered successfully the market in Brazil where Audi achieved three-figure growth rates also in March (+137.0% to 891 cars).

Sales for AUDI AG In March Cumulative
  2014 2013 Change from 2013 2014 2013 Change from 2013
World 170,450 147,712 +15.4% 412,850 369,494 +11.7%
Europe 88,750 82,759 +7.2% 200,350 187,568 +6.8%
  – Germany 27,226 24,701 +10.2% 66,458 59,116 +12.4%
  – UK 28,068 24,913 +12.7% 43,671 39,242 +11.3%
  – France 5,425 5,162 +5.1% 14,581 14,541 +0.3%
  – Italy 4,516 4,707 -4.1% 12,537 12,096 +3.6%
  – Spain 4,088 4,061 +0.7% 11,519 10,897 +5.7%
  – Russia 3,758 3,753 +0.1% 8,286 8,278 +0.1%
USA 14,246 13,253 +7.5% 35,228 34,186 +3.0%
Mexico 1,040 867 +20.0% 3,075 2,609 +17.9%
Brazil 891 376 +137.0% 3,115 1,160 +168.5%
(incl. Hong Kong)
47,636 34,864 +36.6% 124,520 102,810 +21.1%


Mercedes-Benz posts best-selling month ever
Apr 04, 2014
  • Mercedes-Benz sold more vehicles than ever before in March (158,523 units; +13.3%).
  • Double-digit growth rates in every month since the beginning of the year
  • Ola Källenius: “We are continuing the success story of the record year 2013 with additional new products. We have been posting double-digit growth rates for sales in every month since the beginning of the year.”
  • Market leadership in Germany and Japan, among others; growth in all regions
  • Strong growth rates with E- and S-Class, successful start of C-Class and GLA
Mercedes-Benz posted the best-selling month in the company’s history in March and has handed over 158,523 vehicles to customers (+13.3%). With sales of 374,276 cars since the beginning of the year, the company has also posted the strongest first quarter to date (+15.2%).
“We are continuing the success story of the record year 2013 with additional new products and have posted the best-ever first-quarter sales in the company’s history”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “We have been posting double-digit growth rates for sales in every month since the beginning of the year. We expect added impetus from the new C-Class and the compact SUV GLA, which have been taking over the roads of Europe in the last few weeks.”
The company sold 76,587 vehicles in Europe in March (+7.6%). The main growth driver was the UK (+19.8%). On the German domestic market Mercedes-Benz was again the most registered premium brand in Germany with sales of 25,544 units (+1.0%).
In the USA, Mercedes-Benz has delivered 27,401 vehicles to customers (+11.2%) with record-high sales numbers in its biggest sales market both in March and for the entire first quarter, and particularly high growth rates for the S-Class.
The growth rates achieved by Mercedes-Benz in March were especially high in the Asian markets: In China (incl. Hong Kong), the company is continuing the sustained growth trend of recent months with sales of 24,937 vehicles (+34.0%). The E-Class long version from local production was in particularly high demand.
Mercedes-Benz posted new sales records in Japan as well: Since the beginning of the year, the brand with the star has delivered 17,807 units (+50.3%) and thus continues to be the most registered premium brand in Japan.
The compacts with the star are going forward with their positive development: In March, Mercedes-Benz sold 43,389 vehicles of the A-, B-, CLA- and GLA-Class (+26.4%). The compact SUV, GLA, which has been available at European dealers since mid-March, is winning new customers. The new C-Class also came on the market in March. The two models have proved to be crowd pullers: Alone during the weekend of their premiere, European dealers’ showrooms welcomed 500,000 visitors who tried out the new models in more than 22,000 test drives.
In the first quarter, Mercedes-Benz handed over 62,169 E-Class sedans and estate to customers worldwide (+38.0%). A fourth of the sedans are ordered as a long version. The E-Class coupe and convertible are posting double-digit growth rates at the start of spring.
Sales of the Mercedes-Benz S-Class totalled 24,144 units in the first quarter, or twice the units sold in the previous year’s period. The strong growth is also supported by the high demand in China, where Mercedes-Benz is selling every fourth S-Class.
The demand for the brand’s SUV is also unbroken: Customer deliveries came to 33,690 units in March alone (+9.6%), and a total of 81,397 vehicles were sold since the beginning of the year (+5.4%).
Since January 23,432 customers worldwide have opted for a smart fortwo (PY: 25,632 units). The compact two-seater is very popular mainly in big cities and is therefore also used for the station-independent car sharing service car2go. Since mid-March, 300 white and blue smart fortwo cars are ready and waiting for spur-of-the-minute rentals in Rome as well. car2go is thus now represented in 26 cities in Europe and North America.
Overview of sales by Mercedes-Benz Cars
March 2014
Change in %
Per March 2014
Change in %
Mercedes-Benz Cars
Mercedes-Benz Sales in the Markets
– thereof Germany
– thereof USA
– thereof Japan
– thereof China