Hyosung splits partnership with Garware, joins forces with DSK Motowheels, GT250R superbike to be launched on 13th this month in India

Hyosung splits partnership with Garware, joins forces with DSK Motowheels, GT250R superbike to be launched on 13th this month in India

Hyosung has officially announced that their alliance with Garware has ended in the Indian motorcycle market. The South Korean company will now be teaming with DSK Motowheels, belonging to the DS Kulkarni group to sell its brand of motorcycles in the Indian auto market.

DSK has diversified in various segments of the market and has a strong presence in car dealership and real estate in Western India. DSK runs a number of Toyota dealerships and is exceedingly popular for its superlative customer service.

With DSK Motowheels expected to start production and assembly operations for their Wai plant In Maharashtra, costs on Hyosung motorcycles are expected to drop drastically which in turn would benefit motorcycle enthusiasts.

The highly anticipated V-Twin Oil-cooled GT250 R engine is expected to be assembled at the Wai plant. One thing’s for sure, Indian bikers will have a powerful road burner at a competitive price. DSK- Hyosung has ambitious plans for the future; for now it’s the launch of the GT250 on June 13 2012 that motorcycle enthusiasts are gearing up.

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DSK Group forays into Superbike segment

·         Launches DSK Moto wheels Pvt Ltd.

·         Announces its new partnership with Korean giant S&T Motors which sells superbikes under the brand name ‘Hyosung’

·         DSK Motowheels to exclusively sale ‘Hyosung’ super bikes in India

Pune, 6th June 2012: DSK group , one of Maharashtra’s biggest & diversified group with turnover of Rs 4000 Cr. and interests in Construction & Real Estate , Automobiles, digital products, education, investments, pharmacy, travel and leisure, hospitality and infrastructure  today announced their maiden business venture into the two wheeler  segment with the launch of DSK Motowheels Pvt Ltd. On this occasion, DSK Motowheels announced their association with Korean giants S&T Motors, who will partner DSK Motowheels  for assembling, marketing and selling ‘Hyosung’ Superbikes . With this tieup DSK Motowheels replaces Garware Motors Limited as the exclusive distributors of ‘Hyosung’ Motorcycles in India . This new venture would be named as ‘DSK Hyosung’

With this tie up DSK Motowheels would be taking over the manufacturing facility of Garware Motors Ltd in Wai. All 18 dealerships of Garware Motors Limited will also be transferred to DSK Motowheels.

Speaking on this occasion, Shirish Kulkarni , Managing Director of DSK Motowheels , said, “We are excited to get in to the Superbiking market and are glad  to be associated with a brand like Hyosung which is known for its stylized powerful bikes . In one year of their existence Hyosung has built a name for itself in the minds of Superbiking enthusiasts of the country and we want to take this forward. Hyosung has the experience, technology and product mix required for Indian market. Our Core strength lies in front end sales and marketing. We are also known for our service qualities and customer care. We plan to leverage each other’s strengths and create synergies to make DSK Hyosung one of the most sought after superbike brand among the youth in the country. With rising incomes, and aspirational lifestyles we believe that the demand for superbikes is going to grow exponentially in this country in times to come.”

Speaking of Future plans Mr. Kulkarni outlined that DSK Motowheels has plans for setting a full fledged plant very near to Pune in near future. He also added that DSK Motowheels along with S&T Motors have immediate & aggressive plans for localization to bring down costs and make superbikes more affordable in India.

DSK group is not new to the automotive Industry in India. The Pune based group , has 7 Toyota car dealerships  and  are dealers of Hino commercial vehicle across Maharashtra . “We are present in customer facing businesses; we understand customers and have experience handling them. Hence, we have decided to enter the manufacturing area since we have expertise in the front end, the sales, marketing and after sales,” Mr Kulkarni said.

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