Limited to just 35 units: Rolls Royce Phantom Coupe Aviator Edition (Photos)

Rolls Royce has announced to launch 35 units of the Phantom Coupe special edition in order to pay homage to the company’s co-founder and the Supermarine S6B racing seaplane. The new coupe model will be featured at the Pebble Beach Quail gathering in California.

This model has been provided with an all new paintjob and a design that brings about its aerodynamic features. The Phantom Coupe Aviator edition features an Aviator grey paint job which is contrasts with the matt finish of the bonnet, front grille and windows. The interior features an aviation grade clock which is embedded into the dashboard fascia.

The metal foil dashboard also holds space for dials which showcase power reserve, fuel gauges and speedometer. The interiors have been done up in veneer mahogany and combined with brown leather entities. The car boasts of polished stainless steel on lays and leather floor mats.

The driving column dresses in anodized aluminum with features that are similar to the fuselage of the S6B seaplane. The overall design of the Rolls Royce phantom Coupe Aviator defines power, racing and modern engineering coupled with a slight influence of aviation.

Read the press release below for more information.

News Release


Inspired by Charles Stewart Rolls and the legend of the Schneider Trophy-winning Supermarine S6B (powered by a Rolls-Royce R Type engine), Rolls-Royce Motor Cars proudly present the Phantom Coupé Aviator Collection. The collection celebrates the spirit of human endeavour that drove a very British hero and subsequently led Rolls-Royce to simultaneous world speed records on land, air and in the water.

The first in the collection of 35 Phantom Coupé Aviator Collection models – which feature a suite of exclusive design concepts, colour combinations and new materials – debuts today at the Pebble Beach Quail gathering in the United States.

“Our founding forefather Charles Stewart Rolls was a pioneer who pushed the boundaries of motoring and aviation to the limit,” said Torsten Müller-Ötvös, Rolls-Royce CEO. “With our exclusive Phantom Coupé Aviator Collection we celebrate this great British hero, presenting a car which hints at experiments in early flight married to the best engineering, modern design and exquisitely crafted materials. The collection takes Rolls-Royce Bespoke to new levels of subtle, yet beautiful detailing.”

Finished in Aviator Grey, the Phantom Coupé Aviator Collection features a contrasting matt bonnet, window and grille surround while inside, the interplay of wood and metal hint strongly at a cockpit theme. A Thommen, aviation-grade clock with blood orange needle tips is embedded in the metal foil upper fascia, complemented by matt black dials for power reserve, speedometer and fuel gauges.

The lower fascia is veneered in mahogany, painstakingly shaped by craftspeople just as the early record-setting propellers were fashioned and features Sapele contrast. Polished stainless steel veneer ‘onlays’ with bullet-shaped ends are designed to match floor mat fixings.

Between 1931 and 1933 the Schneider Trophy was held in the South of England, soaring over the Solent and the Witterings in West Sussex, a location no more than 10 miles from the current Home of Rolls-Royce Motor Cars in Goodwood, England. Collection cars celebrate the victorious S6B aircraft with transmission tunnel in anodised aluminium with exposed torx fixings and swage lines that echo the oil cooling veins on the S6B fuselage side. These highlights are repeated on collection car armrests.

The leather-lined glove compartment includes an embossed Charles Rolls quote following his first flight with the Wright Brothers in 1908: “The power of flight is as a fresh gift from the Creator, the greatest treasure yet given to man.” A centre console chrome plaque describes Rolls – only the second man in Britain to hold a pilot’s licence – simply as Pioneer Aviator, below a representation of his sweeping signature.

Fitted with leather floor mats, Aviator Collection cars have also been designed to incorporate the Rolls-Royce of cup holders. Beautifully engineered in highly polished aluminium, the designer’s aim was to deliver functionality, but with that special combination of theatre and jewellery, both of which are expected by every Rolls-Royce client.

Phantom Coupé Aviator Collection models are now available for client orders.



“Motoring, ballooning, aviation, all owe much to the pioneer work of Charlie Rolls.” – Flight Magazine 1910

On 4 May 1904, the Honourable Charles Stewart Rolls travelled from London to the Midland Hotel in Manchester, England.

Following the advice of fellow Automobile Club Member Henry Edmunds, Rolls had arranged to meet an engineer named Henry Royce. He was a man whose British-built motor cars were said to embody qualities of refinement and silence, the very qualities Rolls so eagerly sought in the cars sold through his London-based business, C.S Rolls and Co.

The meeting took place at a time when full public support for the motor car had yet to be won. And when the first heavier than air machines had taken to the skies, courtesy of the Wright Brothers in December 1903.

It ended with Rolls returning to London in a borrowed Royce car, waking his business partner Claude Johnson at midnight and proclaiming to have “found the greatest motor engineer in the world”.

Few would have guessed this event would begin a partnership that today stands as a symbol for something very special in the respective fields of motoring and of aviation. For the grilles of the finest motor cars in the world still wear the interlinked double-R badge of Rolls and Royce, as do the engines of thousands of inter-continental jet aircraft.

The story of the engineering genius behind Rolls-Royce is well documented. Sir Henry Royce was a workaholic, perfectionist and man for whom any form of compromise was unacceptable. His famous cri de coeur, strive for perfection in everything you do, still echoes around the halls of the Home of Rolls-Royce Motor Cars in Goodwood today.

Yet, in some historic records, Rolls’ contribution is less well defined, possibly because he died so young. Sometimes characterised as a playboy or aristocrat, his influence can be overlooked in the shadow of his partner’s imposing reputation.

But while it is certainly true that Rolls hailed from a privileged background – he was born on 27 August 1877, the son of Lord and Lady Llangattock of Monmouthshire – his story is at least as rich, and arguably far more colourful, than that of his elder partner.

For the achievements of Charles Stewart Rolls in just 32 years tower over those of most who live three times as long.

Racing driver, accomplished balloonist and only the second person in Britain to hold a pilot’s licence, Rolls was in equal measure brilliant and fearless. He lodged patents for gas engine designs and was rumoured to have developed his own prototype aircraft in the sheds at Brooklands, England. Driven by a passion for motoring at the turn of the century, he saw limitless potential in powered flight as its first decade progressed.

As a young man Rolls studied mechanics and electronics and, like Royce, was fascinated by advances in engineering. He wired the servants quarters at the family home and was never happier than when covered in oil. His penchant for tinkering with imported European cars even earned him the nickname Dirty Rolls among his peers.

Even before the famous meeting in 1904, the name Charles Stewart Rolls would have been known to Henry Royce thanks to his exploits at the wheel and reputation as a skilled motor racer. He held the unofficial land speed record in 1903 piloting his 80hp Mors to nearly 83 mph along the course in the Duke of Portland’s Clipstone Park.

In his first race in France in 1899 – the Paris to Boulogne – Rolls had finished fourth in the tourist class, driving an 8hp Panhard and Levassor. In 1903 he competed in the fateful Paris to Madrid town-to-town, an event in which thirty-four drivers and spectators were to perish.

Following the formation of Rolls-Royce, Rolls turned his attention to the Isle of Man Tourist Trophy. After frustration in 1905, Rolls returned in 1906 winning in a Rolls-Royce Light Twenty. Upon receiving the news, staff at the Rolls-Royce plant in Derby hoisted Henry Royce aloft in triumph!

As well as a fearless racer, Rolls was a shrewd businessman who recognised the power of marketing and public relations. In his role of Technical Director, Rolls-Royce Ltd, he exploited considerable connections in the world of politics, media and in royal circles. Working alongside managing director Claude Johnson, he also knew how to work a strong story.

He supported Johnson in realising the potential of the 1906 Rolls-Royce Silver Ghost, a car of exquisite beauty, quality and refinement, its metal parts coated in real silver and aluminium. It completed a 15,000 mile endurance trial emerging virtually unscathed by the experience, an incredible feat for its day. Rolls famously enjoyed demonstrating the Silver Ghost’s refinement to crowds, carefully balancing a brimmed glass of water on the running engine and watching the stunned reaction as it failed to spill a drop.

Having helped develop cars that ran endlessly without fault or breakdown, Rolls’ attention was then to turn to challenges in the air. He was one of the founding fathers of the Aero Club and made hundreds of recorded ascents in balloons. On his first flight in a powered airship, the Ville de Paris in 1907, he described the experience as, “something worth living for; it was the conquest of the air”.

By this time, Rolls was known to the Wright Brothers having met them in New York. He subsequently described himself as a frequent trespasser at the Camp d’Auvours near Le Mans in France where the Americans had taken to demonstrating their now famous flying machine.

One morning, Mr Wright turned and quietly offered Charles Rolls the opportunity which he had been patiently seeking: “Mr Rolls, I guess I’ll take you up this morning,” he said.

The effect of this first flight in 1908 was profound. Returning to earth Rolls described his experience thus:

“The power of flight is as a fresh gift from the Creator, the greatest treasure yet given to man.’’

Thereafter, Rolls commissioned the Short Brothers of Battersea to build him first a glider, then a powered aircraft based on the Wright Brothers’ plans and parts.

He taught himself to fly, crashing several times while learning. He flew displays and exhibitions, then gained a world record that would win him a place in aviation history, as well as the adulation of an enthusiastic British public.

Louis Bleriot had become the first to cross the English Channel in a powered aircraft in 1909, but Rolls took this accomplishment one step further. On 2 June 1910 in a journey of 90 minutes, covering 50 miles he flew to France and back non-stop. King George sent a personal message of congratulations and one newspaper hailed Rolls as ‘the greatest hero of the day’.

By then, Rolls had resigned his position as Technical Director of Rolls-Royce and became devoted exclusively to flying, quipping that he preferred it to driving because “there are no policemen in the air.”

Sadly, shortly after this the story ended in tragedy. At an air show in Bournemouth, while Rolls pushed his Wright Flyer to the limit, disaster struck. In high winds and during a demonstration of landing skills, spectators heard a cracking noise, then watched as tail parts began to splinter and fall from his aircraft.

Plunging 70 feet, the Wright Flyer threw the 32 year old clear. He died shortly thereafter – the first British aviation casualty.

While Rolls’ life may have ended suddenly and tragically, his legacy lives on today. Before meeting Royce he professed a desire to have a motor car connected with his name in the same way that Steinway or Broadwood are connected to pianos. And thanks to the on-going tradition of building the finest, hand-built models in Goodwood, England this aspiration continues to be true.

Rolls was truly a great pioneer, “the stuff of which the best Englishmen are made,” as one friend put it shortly after his death. Driven by passion, vision and courage, his contribution to the success of the Rolls-Royce brand – on wheels and in the air – cannot and should not be understated.