Siddhartha Lal, CEO Royal Enfield opines leisure motorcycling has gone extreme with super sized and ungainly nikes that are costly to buy and own. Royal Enfield’s motoring form centres on a connect between rider, bike and terrain.
To uphold the essence of Pure Motorcycling, the indian two-wheeler manafacturer concentrates on bikes offer supreme ride quality in real world riding conditions and speed. Royal Enfield’s modern classic bikes range introduces a new category of mid-sized motorcycles (250cc-750cc) in Colombia to make leisure motorcycling more accessible and fun.”
In recent months, Royal Enfield has reported 50% YOY growth to establish itself as a leading global mid-sized motorcycle segment manufacturer. Colombia is a strategic market considering its market potential and gorgeous riding terrain. Corbeta Group’s thorough knowledge of the Colombian market, proven credentials, infrastructure and aftermarket capabilities are well-matched to Royal Enfield’s unique product offering and brand experience.
Corbeta Group will operate exclusive Royal Enfield retail stores. Following launch, Royal Enfield will introduce Bullet, Classic and Rumbler in 350-500 cc range, and Continental GT 535cc cafe racer.
Enrique Vargas, General Manager Corbeta Group said teh company has been operating in Colombia for over 70 years. It’s motorcycle market insight points to great potential for a mid-sized segment here. Going forward, assembly of Royal Enfield bikes in Colombia will be considered.