2014 FA Cup Champions Arsenal renews Citroen partnership
Citroen last week signed a new 3 year partnership agreement with Arsenal to continue as the football club’s Official Automotive Partner, and further strengthen an association that began in 2008. Citroen will continue with branding at Emirates Stadium, and continue with marketing, digital, dealer and promotional activities. Citroen also looks to grow its association outside the UK, and at home in France.
As official automotive partner, Citroen will provide a number of vehicles for Arsenal coaches and staff. The vehicle line up on offer includes new C4 Picasso and Grand C4 Picasso MPVs, and DS line. In due time, soon-to-be-launched new C1 and C4 Cactus will also be made available to Arsenal FC’s fleet. Citroën’s LCV range, including new Relay is important when transporting equipment around the country, alongwith supporting Arsenal community outreach programmes.
Linda Jackson, Citroën UK’s Managing Director, commented: “Citroën and Arsenal have enjoyed a positive and successful partnership since 2008 and we’re delighted to be continuing that association. This is a very exciting time for the Citroën brand and we look forward to sharing our fresh thinking and excitement for our new models with Arsenal and the Club’s loyal fan community.”
Vinai Venkatesham, Sales and Marketing Director at Arsenal Football Club, added: “Citroën continue to bring tremendous enthusiasm to our association and we have enjoyed a hugely successful partnership since 2008. We are delighted to be extending and strengthening our partnership with Citroën yet further, which will run until at least 2017. We look forward to working closely with them to develop new ideas and engaging projects focused at Arsenal fans as well as the wider football community.”
Arsenal had a brilliant weekend against Hull City to triumph from 2 goals down for a 3-2 win in Saturday’s match. This is Arsenal’s 11th FA Cup victory, and first trophy in 9 years for the Gunners’. 2014 FA Cup Champions, Arsenal celebrated with thousands of fans gathered around the streets of north London when an open-top bus parade set off from the club’s Emirates Stadium at 12:00 BST.
Football fans also stand a chance to win Arsène Wenger’s dugout chair signed by the man himself. Since Arsenal has fitted a new set of dugout seats at the Emirates, Citroen has converted boss’ old seat into a swivel desk chair for office/home use. This is the actual seat that Arsène Wenger has used during home fixtures from since 2010.