Ford EcoSport aces J.D. Power Asia Pacific 2014 India Initial Quality Study

Nigel Harris Ford India 2014 India Initial Quality Study
Nigel Harris, president and managing director addressing the audience at J.D. Power Asia Pacific’s 2014 India Automotive Awards Event

New Delhi: J.D. Power Asia Pacific 2014 India Initial Quality (IQS) Study ranks Ford EcoSport the highest among SUVs.

Nigel Harris, president and managing director, and Raj Sarkar, vice president, Marketing were among a host of Ford India personnel who attended the J.D. Power Asia Pacific 2014 India Automotive Awards.

Nigel Harris Ford India 2014 India Initial Quality Study

Nigel Harris, president and managing director addressing the audience at J.D. Power Asia Pacific 2014 India Automotive Awards Event

With over 150,000 customers globally, Ford EcoSport secured top spot. Ford EcoSport registered least problems against competition.The urban SUV is credited with 30 awards, and the latest silverware further highlights Ford’s commitment to quality and customer feedback. Nigel Harris says Ford values the trust shown by customers. With new products scheduled, Ford Figo Aspire will be the auto manufacturer’s next launch in India. Ford’ manufacturing facility in Sanand will help keep pace with domestic and export demand.

Ford India 2014 India Initial Quality Study

Nigel Harris, president and managing director along with Raj Sarkar, vice president, marketing received the coveted recognition at J.D. Power Asia Pacific’s 2014 India Automotive Awards Evening

2014 India Initial Quality Study is based on evaluations from 8,429 vehicle owners who purchased a new vehicle between November 2013 and July 2014. 73 vehicle models from 17 makes were reviewed, and the study was fielded between May-September 2014 across 30 Indian cities.

Now in its 18th year, 2014 India Initial Quality Study measures problems owners experience with a new vehicle during first 2-6 months, and reviews examines 200+ problem symptoms across eight vehicle categories.

 

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About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

Email - nabanita@rushlane.com

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