2015 Hyundai Genesis ‘Dad’s Sixth Sense’ Game Day spot
In its seventh consecutive year as a Super Bowl advertiser, Hyundai showcases 2 new spots for Super Bowl XLVIII on February 2, 2014. Kicking off the first quarter for Hyundai is “Dad’s Sixth Sense,” a 30-second spot highlighting the innovative, world-class safety features of Hyundai’s mid-size luxury sedan, the 2015 Genesis. All-new 2015 Hyundai Genesis, available in dealerships this Spring.
Dad’s Sixth Sense commercial dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and again. The commercial culminates with a final breathtaking save â€“ only this time, it’s the all-new 2015 Hyundai’s Genesis that has the young man’s back. Bruno Mars’ “Count On Me,” a song from his multi-platinum debut album “Doo-Wops & Hooligans,” serves as the musical track for the spot.
Creative was developed by Hyundaiâ€™s agency of record, INNOCEAN USA, and directed by Frank Todaro. Dad’s Sixth Sense highlights the innovation behind the Genesisâ€™ world-class suite of Sensory Surround Safety features.
â€śThe safety features of the Genesis are like the safety a dad provides to his children, coming to the rescue when it counts,â€ť said Steve Shannon, vice president, Marketing, Hyundai Motor America. â€śThe spot also captures the carâ€™s dramatic exterior design, intuitive features, premium craftsmanship and confident handling and performance.â€ť
In addition to â€śDadâ€™s Sixth Sense,â€ť Hyundaiâ€™s second 30-second Super Bowl spot features the 2014 Elantra in â€śNice,â€ť where JOHNNY GALECKI PLAYS â€śNICEâ€ť IN NEW HYUNDAI COMMERCIAL FOR SUPER BOWL XLVIII.