Audi India has revealed that the price of their product is hiked by an average 3%. The new price will come into effect from 1st May 2014. The reason for this price hike is the unstable value of Indian rupee.
“While Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs. To address this, we have rationalized prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive,” said Mr. Joe King, Head, Audi India.
While they have announced a price hike, Audi India have also announced an irrestible offer for luxury car buyers in India. Audi Fast Mover Advantage is a limited period offer which will give you the chance to buy any Audi car of your choice, at the lowest possible price for the year 2014. The offer is valid across all 33 dealerships of Audi in India. But hurry, this offer is valid till 20th April 2014 on available stock.
Speaking about their sales performance, Audi achieved a hat-trick of Best-ever sales in India in the first quarter of 2014. Audi India grossed sales of 1404 units in March 2014, its highest in a month in India, recording a 18 percent growth year-on-year (March 2013: 1104 units). Audi also registered its best ever quarterly sale of 2740 units (Jan-March 2014) and its best ever Financial Year Sales of 10126 units (FY13/14) – the first for a luxury car manufacturer in India.