Audi is undertaking an initiative that is yet to be seen in the history of Super Bowl. The auto major will be offering viewers a chance to select the ending of its Super Bowl XLVII spot on YouTube. Voting is currently underway and closes today with finals to be revealed online on Saturday January 26 and will also air during the big game on Sunday.
Viewers will have to follow the travails of a nervous teenage boy on the brink of his prom night. No date and thoroughly confused the teens face brightens up when his father tosses him the keys to an all new 2013 Audi S6. Confidence restored, the teen boldly enters the gym hall and heads straight for the Prom Queen to kiss her. Viewers have to decide what happens next as part of the competition. Audi has long been associated with Super Bowl Season. Audi which is Latin for Listen is listening to their fans and followers by offering them a chance to dictate how the specially designed spot should end. The Super Bowl spot was created by Venables Bell & Partners and will bring into focus the new 2013 Audi S6 performance sedan.
In India, at the ongoing 5th Parx Super Car Show in Mumbai, legendary racer, Hannu Mikkola unveiled the 2013 Audi R8 race supercar. Simultaneously Audi is also showcasing their vehicle range at the ongoing Mumbai International Motor Show 2013 (MIMS) at MMRDA Grounds, Bandra Kurla Complex between 24th – 27th January 2013.