Automobile Advertising of the Year One Club Finalists head to NAIAS
One Club recognizes creative excellence in advertising and design, and will be present next month when NAIAS opens for its 26th version.
One ClubÂ producers of the prestigious One Show Awards have announced the 2014 One Show Automobile Advertising of the Year Award finalists.
Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 14, 2014, at the Cobo Center, Detroit. List of finalists from domestic and international agencies and automakers, are as follows:
Kia “Panoramic Sunroof â€“ Cat” â€“ David&Goliath/Los Angeles
Fiat “Letters” â€“ Leo Burnett Tailor Made/Sao Paulo
Volkswagen “Child” â€“ Grabarz & Partner/Hamburg
Partnering withÂ North American International Auto Show,Â Detroit, One Club has created a special award to recognize creative excellence across 5 categories â€“ Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising, and a Public Choice Award.
Dodge “It Comes Standard” â€“ Wieden+Kennedy/Portland
Honda “Hands” â€“ Wieden+Kennedy/London
Honda “Illusions” â€“ McGarryBowen/London
Daimler/Smart “Offroad” â€“ BBDO Germany/Duesseldorf
Land Rover “Roam Free” â€“ Young & Rubicam/New York
Audi “The Challenge” â€“ PMK*BNC/New York and Audi of America
Honda “Sound of Honda/Ayrton Senna 1989″ â€“ Dentsu/Tokyo
Honda “Project Drive-in” â€“ RPA/Santa Monica
BMW “Eli’s BMW” â€“ kbs+/New York
Hyundai “Driveway Decision Maker” â€“ Innocean USA/Huntington Beach
Fiat “Abarth 500 Zero Followers” â€“ Leo Burnett/Duesseldorf
Toyota “Tundra Endeavor Campaign” â€“ Saatchi & Saatchi/Los Angeles
Toyota “Camry Thrill Ride Experience” â€“ Saatchi & Saatchi/Los Angeles
BMW “Window Into the Near Future” â€“ kbs+/New York