Automobile Advertising of the Year One Club Finalists head to NAIAS

One Club recognizes creative excellence in advertising and design, and will be present next month when NAIAS opens for its 26th version.

One Club producers of the prestigious One Show Awards have announced the 2014 One Show Automobile Advertising of the Year Award finalists.

Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 14, 2014, at the Cobo Center, Detroit. List of finalists from domestic and international agencies and automakers, are as follows:

Print/Outdoor
Kia “Panoramic Sunroof – Cat” – David&Goliath/Los Angeles
Kia Panoramic Sunroof Cat

Fiat “Letters” – Leo Burnett Tailor Made/Sao Paulo
Fiat Letters

Volkswagen “Child” – Grabarz & Partner/Hamburg
Volkswagen Child

Partnering with North American International Auto Show, Detroit, One Club has created a special award to recognize creative excellence across 5 categories – Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising, and a Public Choice Award.

Broadcast TV
Dodge “It Comes Standard” – Wieden+Kennedy/Portland

Honda “Hands” – Wieden+Kennedy/London

Honda “Illusions” – McGarryBowen/London

Daimler/Smart “Offroad” – BBDO Germany/Duesseldorf

Land Rover “Roam Free” – Young & Rubicam/New York

Online Videos
Audi “The Challenge” – PMK*BNC/New York and Audi of America

Honda “Sound of Honda/Ayrton Senna 1989″ – Dentsu/Tokyo

Honda “Project Drive-in” – RPA/Santa Monica

Interactive
BMW “Eli’s BMW” – kbs+/New York

Hyundai “Driveway Decision Maker” – Innocean USA/Huntington Beach

Fiat “Abarth 500 Zero Followers” – Leo Burnett/Duesseldorf


Experiential Advertising
Toyota “Tundra Endeavor Campaign” – Saatchi & Saatchi/Los Angeles

Toyota “Camry Thrill Ride Experience” – Saatchi & Saatchi/Los Angeles

BMW “Window Into the Near Future” – kbs+/New York