BMW Mobile Showrooms for Agra, Bhopal, Dehradun, Jamshedpur, Karnal, Nashik, and Patna

BMW has been at the pinnacle of luxury car market in India since 2009, when they replaced Mercedes Benz. But now after a good four…

BMW has been at the pinnacle of luxury car market in India since 2009, when they replaced Mercedes Benz. But now after a good four years at the top, they are feeling the pressure of staying at the top for the first time because Audi India is fast catching up, and they are aggressive. So much so that Audi India has set itself a target of becoming the largest luxury car maker in India by 2014.

As most of the luxury car sales come from urban Indian cities like Mumbai, Delhi, Kolkata, Chennai, Bangalore and Pune, luxury car makers can hardly do anything to increase their sales substantially from these cities. So in order to increase their car sales, there’s not much luxury car makers car do in the cities/markets where they already exist.

In order to increase their reach, BMW India has launched Mobile Showrooms. Through these mobile showrooms, BMW India will be visiting seven cities in seven states of India. The cities being, Karnal (Haryana), Agra (Uttar Pradesh), Dehradun (Uttarakhand), Jamshedpur (Jharkhand), Patna (Bihar), Bhopal (Madhya Pradesh), and Nashik, Maharashtra.

As far as BMW experience is concerned, customers at BMW Mobile Showrooms will experience the same warmth. BMW Mobile Showroom will have a 4 car display area, a VIP lounge and a reception area. On display will be the newly launched 3 Series, 5 Series, X1, X3, and X5, which will be also available for testing. At some of the Mobile Showrooms, BMW will also display 7 Series, 6 Series, X6 and Z4.

Dr. Andreas Schaaf, President, BMW Group India, said, “BMW India is the pioneer in bringing luxurious dealerships to India. We are the first luxury car manufacturer in India to take this experience a step ahead and closer to our customers in the emerging markets with the BMW Mobile Showroom. Today, BMW India has millions of fans (Facebook) and many of them come from emerging cities. With this unique travelling showroom, we wish to bring as many customers to the BMW fold and make them experience BMW and the sheer driving pleasure.”

Read the press release below for more information.

News Release

JOY goes to emerging markets in India with BMW Mobile Showrooms.

BMW Mobile Showrooms to visit Haryana, Uttar Pradesh, Uttarakhand, Jharkhand, Bihar, Madhya Pradesh and Maharashtra.

Gurgaon. BMW India has launched the innovative BMW Mobile Showrooms to reach customers in emerging markets across India.

The BMW Mobile Showroom will give customers in emerging markets an opportunity to experience the BMW brand, test drive vehicles, interact with product experts and avail promotional financial offers from BMW Financial Services.

The BMW Mobile Showroom will reach cities that have the potential to be covered under the existing BMW sales and service network. Covering seven states, the BMW Mobile showroom will visit Karnal (Haryana), Agra (Uttar Pradesh), Dehradun (Uttarakhand), Jamshedpur (Jharkhand), Patna (Bihar), Bhopal (Madhya Pradesh), and Nashik, Maharashtra.

Dr. Andreas Schaaf, President, BMW Group India, said, “BMW India is the pioneer in bringing luxurious dealerships to India. We are the first luxury car manufacturer in India to take this experience a step ahead and closer to our customers in the emerging markets with the BMW Mobile Showroom. Today, BMW India has millions of fans and many of them come from emerging cities. With this unique travelling showroom, we wish to bring as many customers to the BMW fold and make them experience BMW and the sheer driving pleasure.”

Extending its customer oriented financial solutions, BMW Financial Services will provide 100% funding on the entire product range at the BMW Mobile Showrooms.

A weather proof, air-conditioned structure, the BMW Mobile Showroom will be a representation of BMW’s luxurious dealerships.

The BMW Mobile Showroom will feature a 4 car display, a reception area and a VIP lounge. The cars for display and test drives at the BMW Mobile Showroom will include: the all-new BMW 3 Series, the BMW 5 Series, the BMW X1, the BMW X3, and the BMW X5. The BMW Mobile Showroom across different locations will also feature the BMW line-up of cars ranging from the BMW 7 Series and the BMW 6 Series to the BMW X6 and the BMW Z4, all of which are available in the country as CBUs (completely built-up) units.

Currently, BMW India has 25 sales outlets in the Indian market. By end of 2012, BMW India will aggressively expand its dealer network by increasing the number of sales outlets to 40 across major metropolitan centres and emerging markets across India.

In the image above is the BMW Mobile Showroom to be located at Hotel Noormahal, Karnal, Haryana till August 18, 2012 and will be managed by Krishna Automobile, Chandigarh – 0172-5250000.