Castrol, Official Sponsor of the 2014 FIFA World Cup brings together the best in the world of football and motorsport to create Castrol Footkhana. As a result, viewers get to see Brazilian football’s Neymar Jr take on new Castrol Ambassador and global rally icon, Ken Block as both stars push boundaries of performance and attempt ground-breaking new skills.
Through Castrol Footkhana, Castrol continues its quest to bring together the most innovative performers in their respective fields. Castrol Ambassador Neymar Jr leads a team of world champion freestyle footballers against Ken Block and his rally car, powered by Castrol EDGE boosted with TITANIUM FST. So, while we wait for 2014 FIFA World Cup in Brazil,we’ll see whether football pioneers led by Neymar Jr or stunt driver Ken Block, come out on top.
Neymar Jr, commenting on the project, said: “It has been amazing to work with Ken Block and the other freestylers, bringing our skills together in this Castrol experiment. I can’t wait for football fans to see our freestyle tricks in action as we go head-to-head against Ken and his car. I hope my fans will join my team for the premiere!”
Ken Block, who will also be featuring in a number of upcoming Castrol campaigns over the next 12 months, said: “I’m stoked to be partnered up with Castrol again this season. I’m also very excited to have this opportunity to work with Neymar Jr, as well as the freestyle guys on this film. All of them are as passionate about their sport as I am about mine, so to have all of us working together on this project has made for some great results. I know my fans are going to enjoy this Footkhana film since it’s a spin on my Gymkhana series that’s now integrating some of the best football players in the world, which is why they should register online now for the premiere to be some of the first people to see it globally.”
A. S. Ramchander, VP Global Marketing at Castrol, said: “Both Neymar Jr and Ken Block have demonstrated amazing levels of skill in their respective sports and we see a great synergy between their pioneering spirits and what our brand stands for. Our sponsorship of the 2014 FIFA World Cup™ has given us the perfect opportunity to pair up Ken with Neymar Jr to bring to life Castrol’s passion for superior performance, innovation and football.”
And while we’re talking about the football star, there’s more. Panasonic Corporation have created Neymar Jr. Chant, which is now liv eon the YouTube channel, “Panasonic Neymar Jr.” Panasonic has global advertising contract with Neymar da Silva Santos Júnior (Neymar Jr).
Panasonic collected messages and their opinions on his best game plays through the Panasonic Neymar Jr. facebook page. The Neymar Jr. Chant is a compilation of this. Now fans can sing along, Woah oh woah oh Neymar and additionally he’s also referred to as the 8th wonder of the world in his chant.