Dongfeng Honda Concept S Product Film wins German Design Council Automotive Brand Contest 2012 award
Dongfeng Honda Automobile Co.,Ltd. has announced that the Honda Concept S film won an award at the recently concluded Automotive Brand Contest 2012. This film…
The Dongfeng Honda S film was shortlisted for the award from over 350 entries and the jury cited it as being fashionable and appealing to tastes of the current generation. The Concept S features a sleek and aerodynamic body coupled with a sturdy design, front grill, long slit headlights and innovative rhombus shaped fog lamps.
The car is also infused with many technical aspects which further accentuate the look and feel of this car. This model has been designed keeping in mind the needs and expectations of the Chinese customer. The mass production model will be displayed at the 2012 Beijing Motor Show and will be launched for the consumer markets in 2013.
Auto news release: Dongfeng Honda Concept S Product Film Introduced at the Beijing Motor Show Wins an Award in the Automotive Brand Contest 2012
Dongfeng Honda Automobile Co., Ltd. announced that its product film featuring the Concept S, which was first introduced at the 2012 Beijing Motor Show, won an award within the concept car category of the Automotive Brand Contest 2012 organized by the German Design Council.
The Automotive Brand Contest includes the participation of automakers and related suppliers, and evaluates international automotive brand designs. While more than 350 entries were submitted in this year’s contest, Dongfeng Honda’s Concept S product film was highly evaluated as it successfully appeals to the fashionable and urban charm of the vehicle.
The film highlights the styling design of the vehicle’s upper body that features a gentle streamlined curve, slim pillars and the large front glass which generates the image of a large field of vision and transparency as well as the sturdy design of the lower body. Moreover, the design of the front grill, long-slit headlights and innovative and unique rhombus-shaped fog lights strongly express the advanced technologies applied to this vehicle.
In order to offer value that exceeds the expectations of Chinese customers, Honda developed the Concept S as a global model based on the needs of Chinese customers. From the initial stage of product planning, Chinese associates worked together with Japanese development team members to study the lifestyles of younger generations in China. The mass production model based on the Concept S will be exhibited at the 2012 Beijing Motor Show, and will go on sale in 2013 through Dongfeng Honda.