Ducati opens new subsidiary in Brazil to boost growing success
The Ducati brand of motorcycles has opened a new subsidiary in Brazil after terminating its business relation with the Izzo group. The new subsidiary Ducati…
Though the facility is still in its nascent stage, the brand hopes to reach out to the rest of the national territory through an intricate sales network. Brazil boasts of a vibrant motorcycle market and is the third largest in the world. This image and the support of many Ducatisti and fans in this region will help the brand do well.
Motorcycles will be assembled in the Manaus facility from CKD kits and sold through dealers situated in the region. Through this new subsidiary, Ducati will mange sale of motorcycles and Ducati branded products in Brazil. Ricardo Susini has been appointed as the Managing Director while Marco Truzzi has been given the job of Sales and After sales manager.
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DUCATI OPENS SUBSIDIARY IN BRAZIL
The new company is called “Ducati do Brasil Indústria e Comércio de Motocicletas Ltda.”
Ricardo Susini appointed Managing Director of the new subsidiary
CKD program confirmed with DAFRA at the assembly plant in Manaus
Sao Paulo (Brazil) / Bologna (Italy), 22 October 2012 – To further boost its growing success, Ducati has founded a subsidiary in Brazil, terminating its business relationship with the Izzo Group and starting “Ducati do Brasil Indústria e Comércio de Motocicletas Ltda.”. This will enable the company to fully manage the distribution of Ducati motorcycles and other Ducati-branded products in Brazil.
Starting from October 2012, “Ducati do Brasil Indústria e Comércio de Motocicletas Ltda.” will manage the distribution and service Ducati products all over the national territory. Ducati Motor Holding S.p.A has full control of the new company and has appointed Ricardo Susini as its Managing Director and Marco Truzzi as Service & After Sales Manager. The new structure is based in Sao Paulo and, after completing all necessary formalities, will operate through an efficient sales network covering the entire Brazilian territory.
Ducati Motor Holding S.p.A. also confirms its cooperation with DAFRA da Amazônia Indústria e Comércio de Motocicletas Ltda. for CKD assembly of Ducati motorcycles in Brazil. Production at the Manaus plant will start within the next few weeks, with the first motorcycles delivered to a constantly growing and impressively evolving market. Ducati will carry out an increasingly important and strategic role in Brazil, confirming a positive growth trend world-wide, which has characterised this iconic manufacturer over the past few years.
“The Brazilian motorcycle market is one of the most interesting and the third biggest in the world,” said Gabriele Del Torchio, CEO of Ducati Motor Holding S.p.A. during the press conference announcing the creation of Ducati do Brasil. “Ducati has a very strong image in this country and we have the enthusiastic support of many Ducatisti, motorcyclists and fans in general. The opening of this new subsidiary and the fact that our motorcycles will be assembled in the Manaus plant is evidence of our focus on the Brazilian market. We wish to offer our customers here the best possible sale and after-sales service, and confirm the strategic importance assigned to this market by Ducati.”
“I am especially proud of having been selected for this great, new venture,” said Ricardo Susini, Managing Director of Ducati do Brasil. “I have spent my entire life in the world of motorcycling and now being part of such a prestigious, prominent and famous brand strongly motivates me to achieve new goals.”
Ducati Motor Holding S.p.A – An Audi Group Company
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers’ and Riders’ titles in 2007.