January 29, 2013

Fiat India aims to sell 25,000 cars in 2013

Fiat India has great plans for 2013. The first is to increase their exclusive dealer network by 100, 65 of which will come by added March 2013 end. Secondly, they aim to achieve a 1% market share by selling 25,000 cars.

After breaking their sales and marketing tie-up with Tata Motors, they now hope for better sales in India. Enhanced market share is what the company is striving for. Currently Fiat market share in Latin America is at 18% while in Europe it is nearly 10% and in US, they enjoy a 15% share (including Chrysler).

Fiat India sales for India have been dismal in the Indian auto industry, considering the segment in which they operate. The year 2012 saw sales cross 10,000 units. The Italian car maker is now eagerly looking forward to see sales increase over two fold during 2013. Fiat India will start introducing new cars in India by second half of 2013. Fiat will introduce the facelift Linea first, followed by the new Punto. 3rd quarter of 2013 will also see the launch the Jeep Brand, under which, Wrangler and Grand Cherokee will be launched.

Fiat will also introduce Abarth to India in 2013. Abarth will be locally produced at the company’s plant at Ranjangaon near Pune while the Jeep SUVs will be imported into the country.

Tags: fiat in india