Force Motors currently has two plants in India in Pune and Madhya Pradesh. The Pune plant caters to the production of small commercial vehicles and tractors while SUVs and MUVs, besides heavy commercial vehicles are produced from Pithampura plant in Madhya Pradesh. The company will be building on new technological advancement, new vehicle development and an exclusive assembly facility for BMW.
Force Motors is also set to add one new light commercial vehicle to their range which includes the Traveller portfolio while a new van is also being planned. Since Force Motors currently assembles engine for a host of Mercedes Benz models, the company will also be adding new engine assembly for soon to be launched GLA and CLA models.
With investments planned across the entire value chain which also include brand building and engineering, Force Motors also has to contend with slowdown in the market and a depreciating rupee due to which decisions with regard to increase in prices across range will be taken in the next two months.
Up-next, is the launch of their 4×4 SUV- Gurkha. The Force Gurkha was the star at the recently concluded Rainforest Challenge in Goa. Below are the images of this SUV in action.
Source Economic Times via PTI