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Force Motors plans to assemble Mercedes GLA and CLA engines

Force Motors Gurkha (1)

Investment to the tune of INR 1,000 crores are being planned by commercial vehicle maker Force Motors over the next four years. This investment will be channelized to various developments in the country which will also include a new assembly and testing plant in Tamil Nadu.

Force Motors Gurkha (1)Force Motors currently has two plants in India in Pune and Madhya Pradesh. The Pune plant caters to the production of small commercial vehicles and tractors while SUVs and MUVs, besides heavy commercial vehicles are produced from Pithampura plant in Madhya Pradesh. The company will be building on new technological advancement, new vehicle development and an exclusive assembly facility for BMW.

Force Motors is also set to add one new light commercial vehicle to their range which includes the Traveller portfolio while a new van is also being planned. Since Force Motors currently assembles engine for a host of Mercedes Benz models, the company will also be adding new engine assembly for soon to be launched GLA and CLA models.

With investments planned across the entire value chain which also include brand building and engineering, Force Motors also has to contend with slowdown in the market and a depreciating rupee due to which decisions with regard to increase in prices across range will be taken in the next two months.

Up-next, is the launch of their 4×4 SUV- Gurkha. The Force Gurkha was the star at the recently concluded Rainforest Challenge in Goa. Below are the images of this SUV in action.

Source Economic Times via PTI

About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Editor in Chief, Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

Email - sagar@rushlane.com

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