Force One SUV to receive two more variants by 2013

Force Motors have announced that they will be launching two more variants of Force One SUV early next year. Currently, the company has only one…

Force Motors have announced that they will be launching two more variants of Force One SUV early next year. Currently, the company has only one variant of Force One SUV in their passenger vehicle segment and will be adding two new variants out of which, one will be a higher version while the other a lower variant, compared to the existing model.

Force Motors also hopes to increase sales to around 500 units in the coming fiscal. With a target of selling 4,000 units of Force One, the company could only reach sales of 2,000 units so far. Capacity which also stands at 500 units is down to only 150 units being produced per month and hence the company hopes to launch two new products besides undertaking expansion of their passenger vehicle division with launch of a Multi Purpose Vehicle in the coming fiscal.

Force Motors recently launched Traveller 26 at an investment of Rs 50 crores. This vehicle with seating capacity of 20 to 30 is being offered in three variants all priced between Rs.10,87,600 to Rs.13,78,041. With this new launch, Force Motors has set a target of selling 4,500 units and increase their market share of 20%.

Source: ET