Ford Fiesta with 1.0L EcoBoost arrives next year with Active City Stop in the US

Ford has announced that they will be launching the new Fiesta with 1.0L EcoBoost in American auto industry next year. Ford Fiesta EcoBoost is expected…

Ford has announced that they will be launching the new Fiesta with 1.0L EcoBoost in American auto industry next year. Ford Fiesta EcoBoost is expected to deliver best in class mileage after hybrid cars. In all, Ford has sold over 520,000 EcoBoost engines globally, and this number is increasing fast. Ford EcoBoost engines offer best in class mileage and power output.

Ford also announced a new safety feature, Active City Stop for Fiesta in Europe. It is a system that diminishes the incidence of accidents at low speeds. As vehicle travel upto 30 kmph, light detection and ranging sensor situated at the top of windscreen scans area ahead upto about 7.6m, 50 times per second, for any sort of impediments. If detecting a slower moving or stationary vehicle, the sensors determine a likely collision and if driver is inactive, the car automatically applies brakes and reduces engine torque.

Busy city streets are noted for low speed collisions caused by distracted drivers. This is where Fiesta Active City Stop comes in handy. In the event of driver intervention to try and avoid the accident Active City Stop is deactivated allowing the driver to take appropriate decisions

Active City Stop collision avoidance technology introduced in the new Fiesta is capable to capture and process 15 images of the road ahead. Each year over half a million people are involved in car crashes in cities such as UK, France, Germany, Italy and Spain. Active City Stop continuously monitors gap between vehicles, calculates risk of collision and reduces the severity of the impact or avoids it completely. Now installed on the new Ford Fiesta, the system is already available on Ford C-MAX, Grand C-MAX and new Ford B-MAX. Offered on the Ford Fiesta, this pack is priced from £250.

Ford Europe also offers Fiesta with MyKey in Europe. This allows parents of young Ford Fiesta drivers control the top speed by locking it at a limit. Ford has once again been recognized in the Top 100 Apprenticeship Employers list for the second year running.

For more information, scroll down.

Auto News Release

New Ford Fiesta Safety Technology ‘Active City Stop’ Captures and Processes 15 Images in the Blink of an Eye

Ford introduces the low-speed collision avoidance system Active City Stop in the new Fiesta in Europe
In the time it takes to blink, a sophisticated sensor captures 15 images, calculates whether traffic is slowing or has stopped, and applies the brakes automatically if it determines a collision is imminent
Ford Active City Stop can help prevent collisions at speeds of up to 15 km/h and to help mitigate the effects of impacts at speeds of up to 30 km/h
COLOGNE, Germany, Nov. 5, 2012 – Even the most attentive driver has to blink, and by the time they have opened their eyes Ford’s Active City Stop low-speed collision avoidance technology that is being introduced to new Fiesta in Europe will have captured and processed 15 images of the road ahead in its search for potential hazards.

Active City Stop uses a sophisticated light detecting and ranging sensor to scan the road ahead 50 times every second – more than twice the speed of the movie industry standard frame rate – to help prevent collisions at speeds up to 15 km/h, and help reduce the severity of impacts at speeds of up to 30 km/h.

“Urban areas are breeding grounds for low-speed accidents caused by drivers failing to notice the car in front has stopped,” said Florian Schweter, new Fiesta Active City Stop development engineer, Ford of Europe. “High traffic volumes, lots of potential distractions and slow-moving, stop-start traffic mean Active City Stop can provide a much-needed extra eye on the road.”

Each year more than half-a-million people are injured in car crashes in cities in the UK, France, Germany, Italy and Spain alone. Of these, approximately one-in-eight are hurt in rear-end shunts, the type that Active City Stop can reduce in severity or avoid altogether.

Active City Stop constantly monitors the gap to vehicles in front, calculates the risk of hitting a stationary or slow-moving object and pre-charges the new Fiesta’s brake system to deliver maximum braking response. If the driver does not respond, either by braking or evasive steering, the system simultaneously applies the brakes, reduces engine torque, and activates the rear hazard lights.

First launched on new Focus and ordered by more than 70,000 European customers to date, Active City Stop is already available on C-MAX, Grand C-MAX and the new B-MAX. It received a Euro NCAP Advanced reward on Focus in 2011.

“Active City Stop is designed to offer additional security for Ford drivers and fellow road users,” said Schweter. “Automatic application of the brakes is a last-ditch response and the system is carefully designed to minimise the potential for inappropriate application. We hope our customers will never need this feature but we believe it gives city drivers in particular peace of mind to know it is there.”

Award-Winning 1.0-Liter EcoBoost Engine Coming to North America Next Year in the New Ford Fiesta

Ford’s newest EcoBoost® engine is expected to deliver the best fuel economy of any non-hybrid car sold in America
Ford’s patented 1.0-liter EcoBoost engine will be the most refined and powerful in its class
Global sales of EcoBoost engines are at 520,000 units and growing fast

DEARBORN, Mich., Nov. 19, 2012 – The new 2014 Ford Fiesta on sale next year will be the first vehicle available in the United States with Ford’s award-winning 1.0-liter EcoBoost® engine. Though the car has not yet undergone EPA testing, it is expected to be certified as the most fuel-efficient non-hybrid car available in the United States.

The smallest engine available in its class, Ford’s patented 1.0-liter EcoBoost won’t be short on power, torque or refinement. The smooth, quiet-running engine is projected to produce 123 horsepower and peak torque of 148 lb.-ft.

“Customers are going to be pleasantly surprised at what the smallest member of the EcoBoost engine family can do,” said Joe Bakaj, Ford vice president of Powertrain Engineering. “Most customers are not going to be thinking about the number of cylinders under the hood when they drive the new 1.0-liter EcoBoost Fiesta. They’ll notice an extremely smooth and quiet idle, terrific acceleration accompanied by a sporty sound at high revs, and – most importantly – outstanding fuel economy.”

The newest member of Ford’s global EcoBoost engine family, the 1.0-liter will join the most fuel-efficient lineup in Ford Motor Company’s history. Next year, Ford will offer eight vehicles rated at 40 mpg or higher – double today’s total, and more than any other automaker. Ford tops Toyota in fuel economy in every segment in which both companies compete.

The 1.0-liter EcoBoost engine in the Fiesta expands Ford’s power of choice strategy by giving customers interested in a very fuel-efficient car a new alternative.

Pricing is not yet set, but as with the other EcoBoost engines available across Ford’s car, truck, SUV and crossover lineup, the 1.0-liter will be a very affordable option. Adding an EcoBoost engine costs about $995 in most Ford vehicles.

“Many customers would like the fuel efficiency of a modern diesel or a hybrid, but can’t stretch their budgets to cover the cost premium,” said Bakaj. “That’s where the EcoBoost Fiesta fits in. It will offer a highly fuel-efficient alternative at a lower cost.”

Newest EcoBoost engine – a game changer
The 1.0-liter EcoBoost engine is unlike any engine in Ford’s 109-year history. Not only is it the company’s first three-cylinder engine, but it debuts many new technologies never before seen in a Ford vehicle. These include an offset crankshaft; variable oil pump; split cooling system; external-balancing, super-small, responsive turbocharger; and a timing belt immersed in engine oil.

The result of the 1.0-liter’s advanced design is a quiet, smooth-running engine that develops roughly the same output as a 1.6-liter four-cylinder. But with about 25 percent fewer moving parts, the 1.0-liter EcoBoost is able to deliver higher fuel economy and lower emissions.

“We really focused on reducing the amount of energy the 1.0-liter EcoBoost engine uses by paying very close attention to such things as bearing sizes, piston ring tension and thermal management,” said Bob Fascetti, director, Ford Global Engine Engineering. “For instance, we decided not to use a balance shaft in the engine because it adds weight and increases friction or parasitic losses. So we balance the engine externally with the crankshaft pulley and flywheel.”

Super-successful debut
Since being launched in the spring in the Ford Focus in Europe, the 1.0-liter EcoBoost engine has established itself as one of the most noteworthy engines of 2012. In April it was voted International Engine of the Year by a jury of 76 journalists from 36 countries. In June it set 16 land speed records at a racetrack in France. In October the 1.0-liter EcoBoost was given a Breakthrough Award from Popular Mechanics magazine, and this month the engine won the prestigious DeWar Trophy in Great Britain.

In Europe, where the diesel engine is king, the 1.0-liter engine now accounts for about 30 percent of sales in the Focus. The 1.0-liter EcoBoost engine is just now launching in the B-MAX and C-MAX, and will also be offered in the all-new Mondeo.

The 1.0-liter engine is the fourth member of Ford’s global EcoBoost engine family. Since launch in 2009, Ford has sold more than 520,000 EcoBoost-equipped vehicles globally and expects volume to grow to 1.6 million in 2013.

Ford has more than 125 patents on its EcoBoost engine technology, and the number of patents continues to grow.

EcoBoost combines turbocharging with gasoline direct injection and variable valve timing to allow a smaller engine to replace a larger one with no loss of performance and at least a 20 percent gain in fuel economy.

“We’re extremely proud of the amazing success the 1.0-liter EcoBoost engine has achieved in such a short time,” said Bakaj. “We think it will do extremely well here in the United States. With the 3.5-liter EcoBoost engine in the F-150, we learned customers will embrace smaller engines as long as you don’t ask them to sacrifice performance. The 1.0-liter will deliver three things that matter most to our customers – value for the dollar, terrific fuel economy and great performance.”

Fiesta Offers Unrivalled Range of Low-CO2 Emission Engines; Class-Leading 7 Powertrains Achieve Sub-100 g/km

New Fiesta in Europe range features more powertrains capable of achieving sub-100 g/km CO2 emissions than any rival nameplate*
7-engine sub-100 g/km CO2 emissions line-up includes “International Engine of the Year” 1.0-litre EcoBoost petrol engine and ECOnetic Technology variant
New Fiesta fuel-saving technologies include Auto-Start-Stop, Smart Regenerative Charging and EcoMode coaching system
COLOGNE, Germany, Nov. 16, 2012 – The new Ford Fiesta offers more engines that can achieve sub-100 g/km CO2 emissions than any other small car nameplate.*

New Fiesta’s combination of advanced new engines, fuel-saving technologies and aerodynamic improvements ensure an unrivalled seven powertrains achieve sub-100 g/km CO2 emissions and deliver optimised fuel efficiency in Europe.

“Fuel efficiency and emissions remain major considerations for Ford customers in Europe and around the world, be that out of concern for their environment, for the money in their pockets, or both,” said Wolfgang Schneider, vice president, Legal, Governmental and Environmental Affairs, Ford of Europe. “We’ve really put in the hours to deliver a new Fiesta that both Ford Motor Company and new Fiesta owners can be proud of.”

The seven powertrains include the 125 PS version of the 1.0-litre EcoBoost petrol engine – the “International Engine of the Year” – that combines the performance of a conventional 1.6-litre engine with the fuel-efficiency of a smaller engine. This acclaimed engine is also available as a 100 PS version that achieves best-in-class fuel economy of 4.3 l/100 km. The 1.6-litre Duratorq TDCi diesel ECOnetic Technology variant with 5-speed transmission and revised gearing delivers 87 g/km CO2 and 3.3 l/100 km.

Further sub-100 g/km CO2 emissions-capable engine options include:

New 65 PS and 80 PS 1.0-litre Ti-VCT petrol engines with direct-injection and integrated exhaust manifold that, equipped with Auto-Start-Stop, achieve 4.3 l /100 km
A new 75 PS 1.5-litre Duratorq TDCi diesel engine that achieves 3.7 l/100km
The 95 PS 1.6-litre Duratorq TDCi diesel engine that achieves 3.6 l /100 km
Ford achieved further CO2 emission reductions and improved fuel efficiency in new Fiesta in Europe by reducing the vehicle’s drag co-efficient to 0.328.

Ford has also introduced Auto-Start-Stop to more Fiesta variants. This feature automatically shuts down the engine when the vehicle is at idle and restarts it when the driver wants to move off. Smart Regenerative Charging reduces engine wear and tear by selectively engaging the alternator and charging the battery when the vehicle is coasting and braking.

In addition, the Fiesta ECOnetic Technology variant features a revised body and under-body aero configuration, further gear ratio optimisation and low rolling resistance tyres.

Ford has extended across the range the ECOnetic Technology EcoMode coaching system that rewards drivers for using fuel-efficient driving techniques by displaying up to five “petals” on each of three “flowers” that represent gear-shifting, speed and anticipation. Ford customer training has found that eco-driving skills can result in 10 per cent long-term fuel savings.

“Ford EcoMode can help new Fiesta drivers make further reductions in their fuel consumption and CO2 emissions, alongside the savings made by Ford’s advanced powertrains and fuel-saving technologies,” said Glen Goold, new Fiesta global chief program engineer, Ford of Europe.
Ford named as Top 100 Apprenticeship Employer

Brentwood, Essex, 20 November, 2012 – Ford has been recognised in the Top 100 Apprenticeship Employers list for the second year running.

The prestigious Top 100 list is compiled by the National Apprenticeship Service in partnership with City & Guilds, and was announced at the National Apprenticeship Awards at The Skills Show in Birmingham last week. The list recognises excellence in businesses that employ apprentices.

After a rigorous selection process the most outstanding Apprenticeship employers from all four National Apprenticeship Awards employer categories (ranging from small to macro sized business) went forward to feature in the list, which showcases the breadth of employers who now offer Apprenticeships.

Ford was recognised for both its Company apprenticeship scheme and its dealership programme. Ford apprenticeship programmes are open to all age groups and provide paths to career progression and development of core skills within the Company. There are over 100 Ford employees currently on this apprenticeship scheme. The Ford Masters Apprenticeship Programme, which recruits 450 new Apprentices into the Ford dealer network every year, has been running for over 11 years.

Tessa Hougham, apprenticeship manager, said: “Ford is delighted to be recognised for its Apprenticeship programmes. Ford is committed to playing an important role in training and developing the future UK workforce, offering vocational career paths into engineering, manufacturing and in dealerships, and providing jobs and career progression opportunities.”

David Way, Chief Executive of the National Apprenticeship Service, congratulated Ford on its success: “The breadth and depth of employers on our Top 100 list just goes to show the huge impact Apprenticeships have on companies of all sizes and the UK economy.

“Apprenticeships are the country’s gold standard for vocational training. As part of the new era for Apprenticeships we are introducing measures to ensure there has never been a better time for employers to hire apprentices.”

To view the full Top 100 Apprenticeship Employers List, please visit

The Ford Apprenticeship programme:

4 year programme
2 years Classroom and Workshop based at the Centre for Engineering and manufacturing Excellence at Dagenham
2 years located at one of our product development or manufacturing facilities
Education achieved at end of programme

Key Skills Level 2
NVQ Level 2 & 3
Advanced Apprenticeship Certificate
National Certificate in Engineering
Opportunity to progress onto HNC or Foundation Degree within Apprenticeship

Mechanical / Electrical
Prototype Mechanic
Model Maker
The Ford Masters Apprenticeship (Dealerships)

3 year programme
On and off-the-job training, co-ordinated for Ford by Skillnet Limited, a training organisation recently designated as “Outstanding” by Ofsted
Running for over 11 years and successfully recruits 450 new Apprentices into the Ford dealer network every year
Apprenticeships include:

Car Technician
Van Technician
Rapid Fit Technician
Service Advisor
Accident Repair Centre Advisor
Parts Advisor
Vehicle Body Mechanical Technician
Vehicle Body Panel Technician
Vehicle Body Paint Technician
Commercial Vehicle Sales Executive
Vehicle Sales Executive

New Ford Fiesta Debuts MyKey in Europe; Enables Parents of Young Drivers to Set Top Speed and Limit Audio Volume

  • New Ford Fiesta in Europe debuts industry-first MyKey technology in the region; enables parents to place certain restrictions on young drivers to promote safer driving
  • New Fiesta with MyKey owners will be able to limit top speed, reduce maximum audio volume, and override deactivation of driver assistance and safety technology
  • European drivers under the age of 25 are up to twice as likely to be involved in a fatal accident*
  • Ford survey of the parents of young drivers reveals almost half say top concern is speeding; and more than half would be more likely to allow a teenager to drive if the vehicle were equipped with MyKey**

Cologne, Germany, Nov. 19, 2012 – The new Ford Fiesta will be the first car in Europe to feature Ford’s MyKey technology, which enables parents to place restrictions on younger drivers to promote safety.

Ford-exclusive MyKey technology enables owners to program a key – usually for younger drivers – that restricts the top speed of the Fiesta, reduces the maximum volume of audio system, and even disables the audio system altogether if driver and passengers are not using safety belts. It also can prevent the driver from deactivating safety technologies such as Electronic Stability Control and Active City Stop, which can help mitigate or prevent low-speed collisions.

“All parents know that if teenagers are experts at one thing it’s finding ways of getting into trouble,” said MyKey European system architect, Peter Patzelt. “MyKey allows Fiesta owners to set sensible restrictions for young drivers, and delivers peace-of-mind for parents.”

European drivers under the age of 25 are up to twice as likely to be involved in a fatal accident*; and a Ford-commissioned survey of the parents of 17- to 20-year-old drivers reveals 46 per cent say their number one concern is that their children are speeding**.

The MyKey system forms part of the new Fiesta’s safety and driver assistance package that also includes SYNC Emergency Assistance and Ford’s Intelligent Protection System with seven airbags.

MyKey was first introduced by Ford in the U.S., and is now standard on most new North American Ford vehicles. MyKey also now features as standard equipment across much of the European new Fiesta range, and Ford ultimately plans to roll-out the technology across its European product line-up by 2015.

MyKey works by recognising different keys for the same car and then adjusting the vehicle settings according to the owner’s requirements. It also enables owners to programme chimes to sound at set points between 70-140 km/h, prevents seatbelt reminders from being disabled and delivers an earlier low-fuel warning.

The survey of more than 6,000 parents of young drivers across Europe found 53 per cent of parents would be more likely to allow a teenage son or daughter to drive their car if it was equipped with MyKey technology.

“Parents love MyKey because it helps them reduce their teenagers’ exposure to risk at the wheel,” Patzelt said. “Young drivers are not too keen on MyKey until they learn that it often improves the chances their parents will allow them to drive in the first place.”

Ford Remains Europe’s No.2 Best-Selling Vehicle Brand in Further Weakening Market

Ford Remains Europe’s No.2 Best-Selling Vehicle Brand in Further Weakening Market 

  • Ford was the No. 2 best-selling vehicle brand in Europe for October and year-to-date in the company’s 19 traditional European markets
  • Industry continues to track at lowest levels since 1994
  • Ford’s share in October in its Euro 19 markets was 7.8 per cent, down 0.2 percentage points from October 2011. Year-to-date share is 8.0 per cent, down 0.4 percentage points
  • Ford sales in the UK increased by 11 per cent in October, driving Ford’s market share up 0.3 percentage points to 15.1 per cent and extending Ford’s market leadership
  • In Russia, October year-to-date sales were up 13 per cent, making it the third largest sales market for Ford behind the UK and Germany
  • In Germany, Ford achieved its best market share this year, with 7.6 per cent in October
  • Sales of the all-new B-MAX off to a good start – with 8,000 orders taken before the first full sales month in November

COLOGNE, Germany, Nov. 16, 2012 – Ford was the No. 2 best-selling total vehicle brand in Europe last month and over the first 10 months of this year. Ford’s October market share in its traditional 19 European markets was 7.8 per cent, down 0.2 percentage points from October 2011. In the ten months of the year, Ford’s share was 8.0 per cent, down 0.4 percentage points on the same period 2011. The overall industry was down 8 per cent in October and year-to-date.

Strong sales for Ford in the UK partially offset a weak Western European market and helped to further stabilize Ford’s sales in the region.

Ford October sales in the UK – Ford’s largest European market by volume – increased by 11 per cent to 26,100 units, boosting monthly share by 0.3 percentage points to 15.1 per cent, extending Ford’s market leadership in the country.

In Russia, Ford sales grew 12.6 per cent in the first 10 months of the year to 105,500 units, making it the third largest market by volume for Ford in Europe throughout the year, behind the UK and Germany.

In Germany, with 7.6 per cent share in October, Ford achieved its best monthly market share this year.

“We were able to deliver a solid month in sales and share while successfully maintaining margins in a very competitive market place,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “While the market remains very weak, we can now really gain some momentum with the strong start for the new B-MAX and Transit Custom and the impending launch of the new Fiesta and new Kuga.”

Ford sales in Eastern Europe* were up 42,600 units or 4.8 per cent year-to-date.

October and year-to-date 2012 sales volume (in registrations)

1 The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia and Lithuania through our Finish National Sales Company, so sales data for the Baltic states are also included within Euro 19.
2 The Euro 22 markets are: Euro 19 plus Russia, Turkey and Romania.
3 Total Euro 51 composed of EURO 22 registrations and EDM 29 retail sales, as total EDM 29 registrations figures are not available. Industry retail sales data not available. EDM 29 or European Direct Markets are: Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgyzstan, Libya, Macedonia, Malta, Moldova, Montenegro, Morocco, Serbia, Slovakia, Slovenia, Tajikistan, Tunisia, Turkmenistan, Ukraine, and Uzbekistan.

October and year-to-date 2012 market share 4

4 Data is not available for EDM, where we base our share on non-domestic sales volumes. Ford share calculated with preliminary industry results for some markets. Therefore, industry and share are subject to change slightly due to minor adjustments in some markets as official sources publish their final industry data.

Ford Top 5 markets ranked by October and year-to-date 2012 volume (in regs.)

Top 5 markets ranked by Ford’s share in October and year-to-date 2012

October and year-to-date 2012 sales (in registrations) by vehicle line (Euro 19) 5

5 Figures do not include vehicles such as car-derived vans, Maverick, Explorer imports and Turkish-built Cargo heavy trucks. Data are based on registrations.

Ford of Europe’s market share refers to the 19 European markets (Euro 19) – excluding Russia, Turkey and Romania (as the other main markets) and excluding the 29 European Direct Markets (EDM), where we base our share on non-domestic sales volume and hence no total industry share figures are available. Sales data (reference: registrations) for specific car lines refer to Euro 19.
We also report our sales performance (passenger cars and commercial vehicles) for the total region for which Ford of Europe is responsible (51 markets in total), here however as retail sales (as total industry registrations numbers are not available).
The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia and Lithuania through our Finnish National Sales Company, so sales data for the Baltic states is also included within Euro 19.
*EDM 29 or European Direct Markets are:
Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgyzstan, Libya, Macedonia, Malta, Moldova, Montenegro, Morocco, Serbia, Slovakia, Slovenia, Tajikistan, Tunisia, Turkmenistan, Ukraine, Uzbekistan.
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Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (15 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.