Ford India plant to work 24 hours: Ka MPV by 2016 to rival Ertiga
Ford India’s EcoSport has met with resounding success with 60,000+ bookings since launch. But with demand far exceeding supply, Ford India is struggling to keep their customers happy. In order to meet the growing demand, Ford will soon introduce 24-hour work shifts at the car manufacturing plant in Chennai.
From mid 2014, Ford India’s Chennai plant will be working 24×7 shifts, churning out added units of Ford EcoSport. Currently producing around 350 units per day, the company will be able to increase production to 450 units by October while with a three shift schedule, total production will be increased to about 750-850 units per day, reveals ET.
Ford EcoSport has been much in demand in domestic markets and has also seen increased demand where overseas markets are concerned. Ford India exports the EcoSport to Africa, Middle East and Europe while Japan will also be added in the near future.
Ford India is working in conjuncture with vendors to boost capacity to meet higher demand and remove bottle necks so as to reduce waiting periods. Demand is also stepped up following recent cuts in excise duty introduced just last week following which Ford India has announced price reduction of INR 25,947 on the EcoSport. The EcoSport is currently being manufactured at Chennai in India, Camacari in Brazil, Chongqing in China, Rayong in Thailand and Tatarstan in Russia.
Apart from this, it is now revealed that Ford will launch their stylish new MPV in India by 2016, reveals Money Control. To be based on the Ka Concept which was showcased in Brazi, hours before Ford showcased the sub-4 meter Figo Concept in Delhi earlier this month. Still in development phase, this new Ford Ka MPV will be offered with petrol and diesel engine options. It will compete with the likes of Maruti Ertiga nad Chevrolet Enjoy.