Gatorade official supplier to Sahara Force India
Sahara Force India has announced Gatorade UK as an official supplier of the team. This partnership with Sahara Force India Formula One team puts Gatorade’s product range to the test at the heart of motorsport keeping drivers, mechanics and engineers at peak performance.
Otmar Szafnauer, Chief Operating Officer of Sahara Force India: “To be successful in Formula One, you have to optimise every area of the team, especially human performance. That’s why our relationship with Gatorade is an important step for Sahara Force India and we look forward to benefiting from their expertise as a leading sports fuel supplier. Thanks to Gatorade’s wide range of products, we can provide all team members with the proper hydration and nutrition to help them perform.”
Gatorade UK Marketing Manager Alex Armstrong said: “We are extremely pleased to join up with Sahara Force India and are looking forward to an exciting first season working together. Their recent podium in Bahrain shows the team is ready for even greater success and, in Nico Hulkenberg and Sergio Perez, they have one of the most exciting driver partnerships on the grid. We wish them both every success in 2014.”