Hero Motorcycles appoints senior BMW designer as R&D Head

Hero appoints BMW designer

Hero MotoCorp, the Munjal family run two wheeler company is on a solo road to success after parting of ways with their partner for 26 years, Honda. Hero MotoCorp has just appointed Markus Braunsperger, a leading automobile designer from Germany’s BMW as Head of the company’s R&D Division.

Hero appoints BMW designerBraunsperger, 51, has been with BMW for the past 25 years heading BMW R&D. He has been instrumental in the designs of BMW 5, 6 and 7 Series besides their X3 and X5 SUVs. Besides being actively involved in the four wheeler segment of the company, Braunsperger has also headed R&D at the company’s two wheeler division – BMW Motorrad.

Braunsperger assumes his new office at Hero MotoCorp in October and will be the first expat to be appointed to head a division in the company. Braunsperger will be based at the company’s R&D Center in Jaipur, coming up at an investment of INR 500 crores which should be ready by next fiscal.

As head of Hero MotoCorp R&D facilities, Braunsperger will be reporting to Pawan Munjal, Vice Chairman of the company and will be instrumental in the development of new models that the company has in the offing both for domestic and international markets.

Braunsperger’s appointment comes following the appointment of Markus Feichtner from Austrian firm AVL who is in charge of Engine Design & Development at Hero MotoCorp. Recently, Hero also developed three new engines in the 100cc, 110cc and 250cc category which will be seen on the company’s upcoming products. The 250cc engine will be fitted on the new Hero HX250R while the 100cc and 110cc engine promise elevated levels of fuel efficiency and enhanced performance to make their way into a new range of commuter bikes being planned by Hero MotoCorp.

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About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

Email - sagar@rushlane.com

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