Hero launch Disney and Marvel bicycles in India
Disney India’s Consumer Products business and Hero Cycles Limited has launched an exciting range of Disney and Marvel range of bicycles. These bikes feature Mickey & Friends, Disney Princesses, Disney.Pixar Cars and Marvel Spider-Man. This range of cycles is for kids in the 3 to 12 year age group and are all priced between INR 3,300 to INR 4,500.
Hero Cycles will be producing a total of 1 lakh Disney and Marvel branded cycles in the first year itself which will be increased to 5 lakhs in the second year and upto a million in the third year. The new range of brightly colored Disney and Marvel cycles from Hero Cycles will be available from all 100 premium dealers in the country and across 30 cities.
The model range will include Disney franchises like Mickey & Friends, Disney Princesses, Disney.Pixar Cars and Marvel’s Spider-Man, along with Mickey & Friends 12”, Mickey & Friends 14”, Disney Princess 12”, Disney Pixar Cars 16” and Marvel Ultimate Spider-Man 20”.
These colorful and attractive cycles will instantly appeal to children in the age groups of 3 to 12 and will instill in them the joy of cycling and give them a feel of the road. Kids bicycle segment is a fast growing segment in India experiencing growth of 15% annually. The overall market for kids bikes both where organized and unorganized is concerned is around 3 million units annually.