Hyundai India to develop cars from ground up like Maruti Suzuki
Hyundai Motor India Engineering (HMIE) is looking to develop own cars without support from South Korean R&D. Hyderabad centre setup as global hub for small car engineering to be upgraded from customisation shop to full fledged development lab, with increase in engineers.
Hyundai Motor India is planning to get much closer to Maruti Suzuki in race, by expanding their Research and Development (R&D) facility to enable development of future cars. Favourable outcome with recent launches like Elite i20, Grand i10 and Xcent has encouraged Hyundai to locally develop cars, as said products took vital inputs from HMIE. Their current role is involves tweaking the cars to suit Indian customers and tuning them to satisfy Indian roads.
Rakesh Srivastava, Senior Vice-President of Sales and Marketing, Hyundai Motor India, said most products are still designed in Germany or South Korea; now that investment has been made in Indian R&D centre, self-supporting development base can also be established. He added that it is always a dream for an R&D centre to create its own product and HMIE would like to be built to that level.
Developing cars locally will ensure better control of costs and the company will be able to make cars more suitable for the market.
Via – Business-Standard