Hyundai Xcent rests on 48 feet cricket bat at ICC World T20
New Delhi, April 1, 2014: Hyundai Motor India Limited (HMIL), a subsidiary of HMC, the fastest-growing automaker by brand and the official partner for International Cricket Council (ICC) is currently screening all ICC World T20 matches live till April 06, 2014 at Hyundai ICC Fan Parks in nine cities across India.
In keeping with Hyundai’s passion for bringing innovation for the fans, Hyundai has created a Giant Cricket Bat of 48 feet in length at The Great India Place mall (Noida) which serves as a stage for showcasing our newly launched compact sedan ‘Xcent’ and also provides opportunity to the cricket fans to catch the live screening of the matches.
Announcing the Hyundai ICC Fan Park, Mr Rakesh Srivastava Sr. VP – Sales and Marketing, HMIL said, “We are very proud to be associated with ICC as the official partner. Hyundai Fan Park is a unique platform to enrich and strengthen our relationship with cricket fans and take our brand association forward. It gives us immense pleasure to organize the ‘Fan Parks’ and we are positive that the cricket fans will surely enjoy the tournament in these Fan Parks.”
The Hyundai ICC Fan Park will be held in 09 cities–Delhi NCR : Cyber Hub (Gurgaon), The Great India Place (Noida) and Select City Walk (Saket), in Mumbai: Highstreet Phoenix (Lower Parel) , in Chennai: Express Avenue, in Bengaluru: Forum Value, in Hyderabad: Prasad I Max, in Kolkata: South City, in Lucknow: Phoenix United, in Ahmedabad: Alpha One and in Jaipur: Pink Square where cricket fans will have the opportunity to watch the live screening of the ICC World T20 2014 matches with a fun-filled environment.