I in the new Honda Activa-I automatic scooter stands for Independent
Honda Motorcycle and Scooter India (HMSI), the Indian arm of Honda Motor Company has launched a new scooter called Activa-I. Priced at INR 44,200 (ex-showroom Delhi), this women centric scooter is most affordable in its segment. The I does not stand for innovation or electric, it stands for Independent.
Coming in with an 110cc engine and pegged at offering increased mileage, the new Honda automatic scooter is expected to create some disturbance in the two wheeler market. Pricing is a good INR 5,000 lower than the base Activa while the company claims that fuel economy should be at 60 kmpl. The vehicle weighs a total of 103 kgs while its body has been ergonomically designed.
Its 109cc engine offers power at 8.15 PS at 7,500 rpm and torque at 8.74 Nm at 5,500 rpm. Honda Eco Technology present in this engine along with Combi Brake System, is what contributes to reduced braking distance to the tune of 24% when evaluated with the current conventional brakes. Activa-I also possesses a maintenance free battery while tubeless tyres and viscous air filters all not only contribute to enhanced driving pleasure but also result in less maintenance in the long run.
The three two wheeler scooters in the HMSI lineup – Honda Activa, Dio and Aviator currently enjoy a commanding market share of 50% in its segment. Along with the new Activa-I, this market share is likely to increase in the not too distant future. Scroll through the news release for more information.
HondaÂ launches its Most Affordable Automatic scooter in India
- Aims toÂ reinforceÂ market leadership withÂ itsÂ 1stÂ personal compact scooter offering
- ACTIVA-IÂ â€“Â Light & compact scooter designed forÂ a comfortable everyday mobility solution
- Legacy of ActivaÂ with Stylish design, Best in class Mileage & Features at Affordable price
- Revolutionary Honda Eco TechnologyÂ Â realizes Dream Mileage of 60kmplÂ *
New Delhi,Â June 12, 2013:Â As the unchallenged market leader with a overwhelming 50% market share in the Indian automatic scooter segment, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today launched its first 110cc personal compact scooter offering – ACTIVA-I.
TheÂ Indian automatic scooter segment can be divided in 3 broad categories â€“ Moto Scooter, Family Scooter and Personal Compact scooter. Till date, Honda was present in only first 2 categories and with the new ACTIVA-I, Honda has now entered the personal compact category which contributes almost 25% of automatic scooter sales in India.q
InÂ Personal Compact Scooter category, Customers desire an automatic scooter for daily commute which is lightweight, compact and easy to handle yet comfortable for both genders. Thus was developed ACTIVA-I, Hondaâ€™sÂ First ever â€śLight weight personal compactâ€ť automatic scooterÂ and it isÂ Most Affordable too. The ultimate answer to every young professionalâ€™s daily commuting needs as they get â€śReady to Flyâ€ť on ACTIVA-I and express their own Independence in Life.
ACTIVA-I has been specially developed for comfort and convenience and leaves competition models far behind with itsÂ long list of exclusive features. These include â€“ Combi Brake System (which reduces braking distance by 24% compared to conventional brakes), tubeless tyres, maintenance free battery, viscous air filter, comfortable seating posture and maximum storage space of 18 litres. The compact and lean design is easy to handle in traffic by both male and female riders. At 103kg, its lightweight design ensures fatigue free ride & ease of parking for female riders and high ground clearance of 165mm guarantees joyful riding.
In the looks department too, ACTIVA-I is sure to win hearts with its subtle yet attractive unisex style. The stylish indicators, appealing front headlight, chiselled muffler and catchy tail light are in complete synergy with the overall smoothness of looks. The vibrant instrument panel provides all information to rider in a glance. The wide front panel marries rider protection with good aesthetics while the specially designed ergonomic grab rail ensures that rider can put the scooter on stand with 15% less force.
On the performance front, Hondaâ€™s technologically advanced 109 cc 4-stroke air cooled engine comes with the revolutionary. Honda Eco Technology successfully combines improved combustion, reduced friction and optimized transmission leading to Dream Mileage of 60kmpl *.
Leaving competition way behind in the roads, ACTIVA-I givesÂ best in classÂ net power of 5.83kw (8 BHP), superb torque output of 8.74Nm@5500 RPM for better pickup and effortless riding with higher initial and overtaking acceleration.
ACTIVA-I comes in 4 stunning colors â€“ Beige Metallic, Pearl Sunbeam White, Alpha Red Metallic and Purple Metallic.
As Hondaâ€™s most affordable offering in automatic scooter lineup, ACTIVA-I comes at an extremely attractive price ofÂ Rs. 44,200Â (Ex-Showroom, Delhi). It will be available for sale across India by end of Juneâ€™13.
Excerpts from Company Officials:
Talking about Hondaâ€™s strategic direction,Â Mr. Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd., said â€śThe automatic scooter segmentâ€™s contribution to overall 2Wheeler sales in India has grown exponentially from 14% in 2009-10 to 21% today â€“ indicating the robust demand in this segment. Propelled by the new 3rdÂ plant near Bangalore which takes Hondaâ€™s overall capacity to 46 lac units in FYâ€™13-14, Honda is now ready to excite Customers with speed. In this background, as a leader in Automatic scooters, Hondaâ€™s entry into personal compact segment with ACTIVA-I, is its next strategic step towards reinforcing its market leadership.â€ť
Elaborating onÂ ACTIVA-I,Â Mr. Y. S. Guleria, Vice President â€“ Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.,Â said, â€śAs a true market leader in Automatic scooters with Activaâ€™s proven legacy of reliability and advanced features, Honda has once again empowered Indian customersâ€™ quest to begin lifeâ€™s journey with personal independent mobility. The new ACTIVA-I is now â€śReady to Flyâ€ť bringing high degree of comfort and convenience in Customersâ€™ every ride. With its most affordable price ofÂ Rs. 44,200 (Ex-Showroom, Delhi), and a Dream Mileage of 60* kmpl, ACTIVA-I with HET is the next revolution in personal compact scooter segment.â€ť