Isuzu MU7 SUV and DMax pickup launched for INR 23.75 lakhs and INR 6.87 lakhs respectively

Isuzu, the Japanese vehicle manufacturer, has launched two of their vehicles in Hyderabad, where their lone dealership in the country was recently announced. Both, MU-7 and D-Max are now available at a launch price of INR 23.75 lakhs and INR 6.87 lakhs.

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Shigeru Wakabayashi, Isuzu’s Deputy MD, revealed about the launch of their vehicles, MU-7 and D-Max to TheHinduBusinessLine in Hyderabad, where he was interacting with the Indian media for the first time. D-Max is offered in two options, single cab (INR 6.87 lakhs) and crew cab (INR 8.09 lakhs). All prices are ex-showroom Hyderabad.

Isuzu D-Max was previously sold under Swaraj Mazda. Wakabayashi said, Isuzu believes that Indian auto industry has great potential. According to him, India’s auto sector is at a stage where China was around 10 years ago. But, India has far more potential than China, as far as growth in the next 10 years is concerned. In order to operate in this industry, Isuzu has launched the two new vehicles. MU-7 will compete in the segment where Toyota Fortuner rules, while the D-Max pickup will see competition from pickups from Mahindra and Tata. Isuzu will open their second dealership in India very soon in Coimbatore. More dealerships will follow to compete on a pan-India level.

Isuzu has also announced their plans to setup a manufacturing unit in Andhra Pradesh with an investment of INR 1,000 crores, which once ready, will be manufacture 50,000 units annually. Until the plant is ready, Isuzu will sell vehicles in India via the CBU route.

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