Jaguar Land Rover gets a go from China Gov: Approves tie up with Chery Auto

British car brand, Jaguar Land Rover, owned by India’s major automakers Tata Motors, are all set to enter into a joint venture with Chery Auto of China. This proposal has been in various stages of development and has only just received formal approval from the Chinese Government’s National Development and reform Commission.

The initial proposal was formulated in March 2012 with Chery Auto announcing a ¥12 billion ($1.89 billion) venture with Jaguar Land Rover. This approval has taken only six months as against a year or more which such agreements usually take for approval due to Chery Auto being familiar with all protocol, procedures and practices necessary for formulation of such joint ventures.

Chevy-JLR new automobile plant will be situated at Changshu, Shanghai which will consist of an assembly line, engine factory and R&D centre. The plant which should be fully operational from 2014, will have production capacity of 130,000 units per annum and will be producing Land Rover and Jaguar vehicles along with other joint venture brands catering to the ever increasing demand of Chinese customers.