Julie Bowen’s Modern Family drives on Bridgestone DriveGuard run-flat tires
Bridgestone looks to target new tire buyers with its latest DriveGuard advertising campaign featuring Emmy-award winning actress and Modern Family star Julie Bowen. Intended to appeal to women, mothers and safety-minded drivers, show Bowen avoiding the worry, frustration and inconvenience associated with a flat tire by equipping her car with new DriveGuard tires from Bridgestone.
Bridgestone’s DriveGuard Run-flat tech ensures drivers can drive upto 50 miles (80 kilometers) at max speeds of 50 miles (80 kilometers) per hour in case of a puncture or loss of pressure. DriveGuard’s full line of mass-market replacement run-flat tires are available for coupes, sedans and wagons in US and Canada with tire pressure monitoring systems (TPMS)
“Ads in the category tend to primarily focus on the negative: potholes, thunderstorms, road hazards and babies in danger,” commented Julia Melle, SVP group creative director, Publicis Hawkeye. “Bridgestone’s campaign redirects the focus, and conversation, to the positive: how tires help their customers keep going in their everyday, busy, exciting lives.”
DriveGuard’s 30 second TVC Birthday features Bowen with a tire engineer from Bridgestone. there’s also a 15 second spot entitled “Mess With The World.”
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