Lincoln MKZ at 2012 LA Auto Show: Introducing the Lincoln Motor Company advertising campaign start

The ongoing 2012 LA Auto Show sees Lincoln showcase the all new Lincoln MKZ, 1961 Lincoln Continental Sedan, 1956 Continental Mark II, 1940 Lincoln Continental…

The ongoing 2012 LA Auto Show sees Lincoln showcase the all new Lincoln MKZ, 1961 Lincoln Continental Sedan, 1956 Continental Mark II, 1940 Lincoln Continental Cabriolet, 1937 Lincoln-Zephyr Coupe-Sedan, 1937 Lincoln Derham Sport Sedan, 1932 Lincoln KB LeBaron Convertible Roadster, and 1929 Lincoln L Dietrich Convertible Coupe. This week, Lincoln, the luxury auto brand of Ford Motor Company has introduced a new advertising campaign for 2013 titled “Introducing the Lincoln Motor Company”. The company, well versed in manufacture of luxury vehicles has also stated that it will be bringing in four new vehicles in the coming four years.

Lincoln Motor Company came into existence in 1922 when it was purchased by Edsel Ford from Henry Leland. The company has down the ages introduces some of the most luxurious and elegant vehicles thus making it one of the most noted luxury brands in the auto kingdom. The company which later came to be known as Lincoln now goes back to its former name of The Lincoln Motor Company. The company has come out with a new campaign for the coming year which is being telecast from the 3rd of December through print and digital media as well as broadcasting while from early 2013 will also appear in select lifestyle and business magazines.

The new Lincoln campaign features MKZ premium midsize sedan as well as the MKZ Hybrid, which will be seen in dealership showroom by the end of this month. The campaigns emphasize the values and principles of Lincoln as leaders in the field of luxury automobiles and their impact present day developments and the increasing bent of buyers towards luxurious vehicles. The advertisement is not flamboyant or luxurious like the Lincoln lineup not does it contain any images of any sort but is a simple white page with black typeset simply foretelling the company’s reversion back to its former name.

Auto news release: Lincoln at Los Angeles Auto Show Press Days: Celebration of Its Past and Future As Brand Rolls Out Its Reinvention

> The brand pays tribute to its heritage today, displaying seven of the most influential Lincoln designs
> Thursday sees a display full of the all-new MKZ premium midsize sedan and MKZ Hybrid, the future of Lincoln, on the Lincoln stand
> Lincoln launches on Tumblr http://lincolnnow.tumblr.com beginning with the visually stunning classic Lincolns shown on the stand and select images from archives. Continues with an all-new collection of photographs by photographers Jamie Beck and Kevin Burg
 The reinvention of Lincoln is fully under way with the launch of the all-new MKZ. Beautiful design, warm, personal and surprising, Lincoln will transform before media’s eyes today with seven iconic Lincolns of the past possessing the stand. On Thursday it will turn to all MKZs, signaling the change.
Lincoln’s Elegant Heritage
Since 1922, the year Edsel Ford signed the agreement purchasing the Lincoln Motor Company from its founder Henry Leland, the hallmark of Lincoln has been its elegant simplicity. For Edsel, the key to revitalizing Lincoln was styling. His vision for design was that every line, contour and angle should have intent. The pure sensitivity of a line is at the heart of Lincoln’s heritage – carried into the present moment of Lincoln’s reinvention with the MKZ premium midsize sedan and MKZ Hybrid.
The seven classic Lincolns on display today are:
1929 Lincoln L Dietrich Convertible Coupe: During this era, Lincoln was known as the Lincoln Motor Company. The greyhound mascot atop the radiator, which was produced by the famed silversmith Gorham, was chosen by Edsel Ford to symbolize grace, elegance and speed. Only 75 examples of this Dietrich-bodied car were produced in a two-year run, carrying a base price of $6,200. Noted for its quiet operation, the engine is an L-head V8 displacing 385 cubic inches and producing 90 horsepower at 2,800 rpm. Owner: Thomas Hartman, Rancho Palos Verdes
1932 Lincoln KB LeBaron Convertible Roadster: The celebrated KB model debuted in 1932, introducing V12 power and heightened style from Lincoln. In addition to offering nine standard and 14 factory custom models, Edsel Ford invited numerous custom coachbuilders to work their magic with the new KB. Brunn, Dietrich, LeBaron, Judkins and Willoughby were prominent among them. This LeBaron Convertible Roadster was priced at $4,600, making it the entry-level semi-custom model in Lincoln’s book. The 448-cubic-inch engine produces 150 horsepower at 3,400 rpm and weighs 1,070 pounds. Owner: Thomas Hartman, Rancho Palos Verdes
1937 Lincoln Derham Sport Sedan: Built on the Model K chassis with a 150-horsepower 414-cubic-inch V12 engine, this one-of-a-kind design demonstrates the maturing of automotive streamlining in the 1930s. Its inverted teardrop headlights, pontoon fenders, fastback roof, and unique molding result in a truly formidable appearance. In 1937, the Derham Coach Company risked building this sport sedan on speculation. Price and the Great Depression kept it unsold until 1938 when Thomas Morris of New York City purchased this unique model. From 1947 through 1977, the car moved among owners in Nebraska, Iowa and Minnesota. After it sat in a barn for 20 years, Ed Burchman purchased the car in 1977. Beginning in 2000, he undertook the restoration of every component from the five-foot muffler to the sliding sunroof. His 9,000 hours of work were rewarded by a first-in-class win at the 2004 Pebble Beach Concours d’Elegance. Owner: Edmund Burchman, Rossmoor
1937 Lincoln-Zephyr Coupe-Sedan: Introduced in 1936 under the guidance of Edsel Ford, the Lincoln-Zephyr was the first commercially successful aerodynamic car. The Chrysler and DeSoto Airflows debuted in 1934, but were not broadly accepted. In contrast, the Zephyr family grew to 85,640 cars by 1939. Of this number, only 5 percent were Coupe-Sedans. Amazingly, records today show that only fourteen 1937 Coupe-Sedans still exist, and the car displayed here is surely the best example. An enduring Lincoln design element is its distinctive split grille, executed to recall the bow wave of a boat gliding through water. With headlamps faired into the fenders and long side windows that curve to match the sweeping bodylines, the car’s inherent streamlining captured the public’s imagination. Powered by a 267-cubic-inch V12 producing 110 horsepower, the Zephyr was acclaimed for outstanding highway manners, appropriate to a car named after the Burlington Zephyr streamlined train of the era. Owner: David Caparone, Paso Robles
1940 Lincoln Continental Cabriolet - Edsel Ford returned from Europe in 1938 inspired to have a new car that was “strictly continental” in its design. He chose designer E.T. “Bob” Gregorie to lead the development of this car that was initially to be a one-off for Edsel to drive on vacation in Florida. Upon seeing the enthusiastic reception from his friends, Edsel chose to put it into production. The result was the legendary Continental, acclaimed by architect Frank Lloyd Wright to be “the most beautiful car in the world” and, in 1951, chosen by the Museum of Modern Art in New York City as one of eight cars to be exhibited for “excellence as works of art.” With the end of the K-Series Lincolns in 1939, the Continental continued Lincoln’s V12 heritage with a 292-cubic-inch engine producing 120 horsepower. As production commenced, Edsel Ford owned the 20th Continental produced. The car displayed here is No. 24, shipped on Jan. 4, 1940. George Gehrig, cousin of baseball legend Lou Gehrig, owned it for many years. Owner: Elliott Jones, Huntington Beach
1956 Continental Mark II: Widely acclaimed as a milestone in American automotive design, the Continental Mark II was created under the direction of Edsel Ford’s son, William Clay Ford. The low, elongated profile did not need chrome, two-tone paint, or sharp styling cues to accentuate its beauty. The long hood concealed a massive 368-cubic-inch engine that produced 285 horsepower. Mounted on the hood is the four-pointed star that later became Lincoln’s emblem. Continentals were hand-made. The paint was applied multiple times, sanded, double lacquered and polished. The goal was to create the most luxurious, carefully crafted production car in America. Famous owners included Frank Sinatra, Elvis Presley, Dwight Eisenhower, Barry Goldwater, Howard Johnson and Nelson Rockefeller. This example was built especially for Elizabeth Taylor with bespoke paint and interior that matched the color of her eyes. Owner: Robert and Nancy Ratinoff, Sherman Oaks
1961 Lincoln Continental Sedan: Continuing Lincoln’s tradition of restrained elegance, the 1961 Continental introduced the unique center-opening doors and chrome-accented upper shoulder line that established a signature look for Lincoln and remains one of the most enduring designs of all time, a complete original. The 1961 Continental was honored by the Industrial Design Institute with its coveted bronze medallion. The chiseled profile was the work of seven designers: Eugene Bordinat, Don DeLaRossa, Elwood Engle, Gale Halderman, John Najjar, Robert M. Thomas and George Walker. Powered by a 430-cubic-inch V8 producing 300 horsepower, the Lincoln Continental delivered driving pleasure commensurate with its breakthrough design. This car has been in San Diego since new, has been driven only 70,000 miles and is acclaimed as a Lincoln Continental Owners Club Senior Car. Owner: Joe Finkbiner, San Diego
All-New Lincoln MKZ
The all-new MKZ is the new face of Lincoln, representing a significant milestone in the brand’s ongoing reinvention. This is the future of Lincoln in style and substance.
  • MKZ is the first of four new distinctively Lincoln vehicles to be introduced in the next four years
  • Each will be an entry into a major volume segment of the overall premium market and collectively will provide Lincoln with coverage in more than 80 percent of the market
  • The new MKZ, like all new Lincoln vehicles, will feature a driving experience that is refined yet engaging. Innovative use of new technologies incorporated in standard Lincoln Drive Control creates the best of both worlds – scintillating dynamic qualities and performance with superb comfort
  • The all-new MKZ Hybrid is an outstanding example of the new Lincoln – at 45 mpg city, highway and combined, it delivers more miles per gallon than any other luxury vehicle sold in America
  • The visually and technically stunning retractable panoramic roof becomes a Lincoln signature, offering a 15.2-square-foot glass panel and one of the largest rooftop openings available on any modern sedan
  • Push-button shift is a unique execution that replaces the traditional mechanical transmission shift lever with a contemporary five-button interface and dramatically opens up the center console
  • Lincoln-exclusive THX® II Certified Audio System, with 700 watts, 14 channels and 14 speakers, is available
Now You Can Follow Lincoln on Tumblr
Lincoln’s iconic past and exciting future are juxtaposed on its new blog launching today on Tumblr, http://lincolnnow.tumblr.com. For this occasion, U.S. photographers Kevin Burg and Jamie Beck have created evocative “cinemagraphs”depicting scenes starring iconic Lincolns.
A cinemagraph (the term was coined by Burg and Beck, who used the technique to animate their fashion and news photographs beginning in early 2011) is an image that contains a living cinematic moment that allows a glimpse of time to be experienced and preserved endlessly. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames.
Auto news release:  Lincoln Forges Dynamic New Path with the Introduction of “The Lincoln Motor Company” and All-New MKZ Luxury Vehicle

  • 90-year-old brand poised to reinvent and capture premium automotive market
  • New creative strategy features brand’s first-ever Super Bowl ad
 The Lincoln brand of the Ford Motor Company today announced its intent to once again be a major competitor in the premium automotive marketplace. The company, introduced as The Lincoln Motor Company, unveiled its all-new MKZ midsize luxury sedan and a strategic plan to reinvent the premium automotive marketplace during a dazzling event at New York City’s iconic Lincoln Center Plaza.
“Today we are announcing a new beginning for a brand that has been part of our company and the American fabric for more than 90 years,” said Ford Motor Company CEO Alan Mulally. “The new Lincoln brand will be defined by great new luxury vehicles, such as the new MKZ, that feature quality, unique style with substance and innovative technology. These elements, coupled with a new level of warm, personal and surprising experiences, will enable Lincoln to appeal to today’s new luxury customer.”
The Origins of the New Lincoln Motor Company
Mulally said the seeds of this announcement were planted several years ago when the company divested itself of other luxury brands and made the decision to continue to develop the Ford and Lincoln brands. Since then, a major rejuvenation of Ford occurred and now the time is right for Lincoln to stand on its own and move in the same direction.
The Lincoln Motor Company signifies the future being built on the foundation that originally made Lincoln an inspiration for premium brands and a source of growth and value to its corporate parent. With its focus on attracting a new market of individual-minded luxury consumers, Lincoln will deliver a range of vehicles that combine stunning elegant design with technical innovation.
A New and Powerful Consumer for the New MKZ
“The time is now for Lincoln,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. “The ‘Great Recession’ changed people and their view of luxury. Today, luxury consumers make decisions based on what appeals most to their passions and not what they believe will impress others. We know we need to continually surprise and delight these new clients.”
The all-new MKZ will be the first of four new Lincoln vehicles in the next four years created to appeal to these new luxury consumers who are emerging as a powerful economic force. Called progressive luxury consumers, they are responsible for nearly 25 percent of all luxury vehicle sales in America. They are affluent individuals who no longer purchase to maintain an image for others, but instead seek fresh new alternatives that appeal to them because they found a truly unique choice.
The quality and design of the product is paramount, but so, too, is the opportunity for discovery and the reward of great service and continual surprising experiences throughout the entire ownership cycle. To this end, Farley said the company is introducing two innovative new experiences.
The first is The Lincoln Host and 24/7 Concierge Service, available in the first quarter of 2013. This delightful brand experience and discovery, not available from other competitors, provides the opportunity to speak with, and have assigned, a personal concierge to guide an interested client through the entire shopping process. The personal concierge stays with the client through ownership, creating a customized relationship. The second experience is Lincoln Date Night, a celebration offered to those down the path to ownership of a new Lincoln. It will provide the opportunity to spend a weekend with a new vehicle and take that special someone for a night on the town courtesy of the brand.
Going to the Big Game in a Big Way
In one example of how the brand intends to break through, Farley announced that for the first time in the brand’s history, Lincoln will advertise during the broadcast of the upcoming Super Bowl, and will do it in an unprecedented way. Lincoln has asked comedian Jimmy Fallon to lead the first-ever Super Bowl commercial written entirely by social media, with consumers participating through Twitter. Consumers will provide their best 140 character thoughts to a script, and Fallon will then lead the curation of the best contributions that will create the ad to run during the broadcast of the big game.
As another highlight, all-time NFL rushing leader and three-time Super Bowl champion Emmitt Smith joined Farley for the MKZ launch and has signed on as a brand ambassador to help Lincoln continue to put MKZ in the spotlight at the game in New Orleans.
”It’s an honor to join Lincoln Motor Company on its comeback journey and I’m excited that the MKZ will star in Lincoln’s first-ever Super Bowl commercial,” said Smith. “Enlisting the help of consumers to develop the spot is extremely clever. Throughout my career, I’ve been driven by the support of the fans and now they’ll have the chance to do the same for Lincoln.”
In celebration of the introduction of the Lincoln Motor Company and the new MKZ, a collection of new Lincoln vehicles was on display at Lincoln Center Plaza ending with a stunning sound and light projection show onto Avery Fisher Hall in the evening.
Photo Gallery (17 images)
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