Mahindra Group Ssangyong Motor 33.2% sales growth for November 2012
Ssangyong Motor registered an impressive sales volume of 11,948 vehicles for the month of November 2012 even though economies world over weren’t too impressive. With…
Sales of Korando C model equipped with a manual transmission system for domestic markets and a variant equipped with a gasoline engine were factors which boosted growth of this brand nationally and internationally. The Korando C model saw sales of 5,289 models and its other variants like Korando Rexton W and Sports did well in the markets.
Domestic sales were clocked at 49.1% as compared to the same period last year while exports stood at a 25.4% increase as compared to the same period last year. Marketing strategies adopted by Ssangyong are based on attracting customers to their vehicles which have been designed to fully ensure use of these vehicles for leisure activities. Launch price for the SsangYong Mahindra Rexton luxury SUV for India is Rs 17.67 lakhs. the vehicle is available in Mumbai, Delhi, Hyderabad, Bengaluru, Chennai, Pune, Patiala, Ludhiana, and Chandigarh.
Auto news release: Ssangyong Motor records domestic and export sales of 11,948 vehicles in November 2012
? Ssangyong Motor sales increased by 33.2% compared to the same period last year, to 11,948 vehicles in Nov. –(4,404 vehicles in domestic sales and 7,544 in exports)
? Korando C led the sales momentum, exceeding 5,000 monthly sales in domestic and overseas markets.
? Ssangyong maintains upward trend in sales thanks to the differentiated marketing strategies and the launch of face lift models reflecting customer needs.
Ssangyong Motor (CEO Lee Yoo-il; www.smotor.com), part of the US$15.9 billion Mahindra Group, announced on Dec. 3, 2012 that the company recorded total sales of 11,948 vehicles in November 2012 – 4,404 vehicles in domestic sales and 7,544 in exports, including CKD.
Despite a sluggish global economy, Ssangyong’s sales exceeded 10,000 vehicles for three consecutive months with an increase of 6.6% from the previous month and 33.2% from the same month last year.
The increased sales performance was possible thanks to diversification of overseas markets as well as the refreshed models, reflecting various customer needs, which resulted from an upward trend of the Korando C with manual transmission in domestic market and shipment of the Korando C with gasoline engine to China.
The Korando C kept its sales momentum with sales of 5,289 vehicles, exceeding monthly sales of more than 5,000 vehicles for two consecutive months from last October. The Korando Sports and Rexton W also showed steady sales growth.
Domestic sales increased by 5.3% as compared to the previous month and by 49.1% as compared to the same month last year, to 4,404 vehicles, exceeding the 4,000 vehicle mark for three months in a row.
Ssangyong’s exports stood at 7,544 vehicles with a 7.4% increase from the last month, which was the highest sales record in 2012, and a 25.4% increase from the corresponding period in 2011 thanks to shipment of the gasoline-powered Korando C A/T model, which was launched last month, to overseas markets.
Ssangyong also organized various customer experience programs to maximize the brand’s strengths and respond to the current upward trend in outdoor leisure activities. The programs received a positive response from customers and this marketing strategy has contributed to the upward trend in sales.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “The company’s sales recorded an increase in both domestic sales and exports thanks to a differentiated marketing strategy and launch of face-lifted models reflecting customer needs,” adding, “We will further increase our global sales by reinforcing our export product line-up and launching refreshed models on a continuous basis.”
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