Mahindra Group Ssangyong Motor 33.2% sales growth for November 2012

Ssangyong Motor registered an impressive sales volume of 11,948 vehicles for the month of November 2012 even though economies world over weren’t too impressive. With…

Ssangyong Motor registered an impressive sales volume of 11,948 vehicles for the month of November 2012 even though economies world over weren’t too impressive. With launch of face lifted models and implementation of superior marketing technologies the company was able to provide its customers with models designed as per their needs.

Sales of Korando C model equipped with a manual transmission system for domestic markets and a variant equipped with a gasoline engine were factors which boosted growth of this brand nationally and internationally. The Korando C model saw sales of 5,289 models and its other variants like Korando Rexton W and Sports did well in the markets.

Domestic sales were clocked at 49.1% as compared to the same period last year while exports stood at a 25.4% increase as compared to the same period last year. Marketing strategies adopted by Ssangyong are based on attracting customers to their vehicles which have been designed to fully ensure use of these vehicles for leisure activities. Launch price for the SsangYong Mahindra Rexton luxury SUV for India is Rs 17.67 lakhs. the vehicle is available in Mumbai, Delhi, Hyderabad, Bengaluru, Chennai, Pune, Patiala, Ludhiana, and Chandigarh.