Mahindra Uday programme for small commercial vehicles
Mahindra’s ‘Uday’, a CRM (Customer Relationship Management) program for the Mahindra small commercial vehicles aims to support customers based on M&M’s Rise philosophy with the intent to drive positive change in the lives of commercial vehicle owners. Uday privileges for existing and new Mahindra customers are aimed to maximize their earnings and augment personal growth.
M&M’s Uday program extends to include benefits for the family. ‘Uday Vidyarthi’ is a scholarship initiative for children of members enrolled in the Uday programme. Eligibility criteria involves scoring 75% and above in the class 10 board examination in 2014. 1000 meritorious boys and girls would be awarded a scholarship of Rs 5000 each and a certificate of appreciation. Wwinners will be announced in September 2014.
Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “When our customers buy a Mahindra commercial vehicle they don’t just buy a product, they buy into a unique long-term relationship and ownership experience which enables their prosperity and well-being. This is in line with Mahindra’s Rise philosophy which seeks to drive positive change in the lives of our customers.”
Mr Nayer further added, “As a first of its kind initiative to be launched for small commercial vehicle customers, Uday will help us connect better with our customers by creating a sense of belonging to the Mahindra brand and strengthen their bond with us. Uday is unique in that it offers a host of social benefits to not only our customer but his family as well.”
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