Uday program will see wide ranging monetary as well as non-monetary benefits. this includes personal accident insurance policy of Rs. 200,000 for drivers, 10% discount on labour and 5% on spares parts, mobile recharge of Rs. 100 and a referral scheme. Free service coupon benefits are on offer for introducing prospective customers to Mahindra commercial vehicles. Customers will have access to With You Hamesha vehicle Service and Health Check-up camps organized by Mahindra.
M&M’s Uday program extends to include benefits for the family. ‘Uday Vidyarthi’ is a scholarship initiative for children of members enrolled in the Uday programme. Eligibility criteria involves scoring 75% and above in the class 10 board examination in 2014. 1000 meritorious boys and girls would be awarded a scholarship of Rs 5000 each and a certificate of appreciation. Wwinners will be announced in September 2014.
Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “When our customers buy a Mahindra commercial vehicle they don’t just buy a product, they buy into a unique long-term relationship and ownership experience which enables their prosperity and well-being. This is in line with Mahindra’s Rise philosophy which seeks to drive positive change in the lives of our customers.”
Mr Nayer further added, “As a first of its kind initiative to be launched for small commercial vehicle customers, Uday will help us connect better with our customers by creating a sense of belonging to the Mahindra brand and strengthen their bond with us. Uday is unique in that it offers a host of social benefits to not only our customer but his family as well.”