Maruti sales increase, and Hyundai India’s declines in May 2014
It was yet another challenging month for the auto industry with auto sales remaining subdued for many players. Rising fuel costs and high interest rates coupled with a change of guard at the Centre had an adverse effect on auto sales during the month of May 2014.
The country’s largest automaker, Maruti Suzuki India Limited (MSIL) continued to ride the wave of success. The company reported a 19.2% increase in total sales during the month of May 2014, selling 1,00,925 units in the past month as against 84,677 units in May 2013.
MSIL domestic sales increased 16.4% from 77,821 units in May 2013 to 90,560 units in May 2014 with increased demand being seen where the company products such as Swift, Estilo and Ritz were concerned.
MSIL’s DZire sedan also saw a spurt in demand from 17,265 units sold in May 2013 to 18,953 units sold in May 2014. Utility vehicles such as Gypsy, Grand Vitara and Ertiga also experienced increased sales of 22% as did the company’s vans such as Omni and Eeco which increased dramatically by 50.2% in the past month. MSIL exports increased 51.2% in May 2014 to 10,365 units as against exports of 6,856 units in May 2013.
Both Hyundai and Maruti have managed to launch new cars this year. Hyundai launched Grand i10 sedan called Xcent, while Maruti launched Celerio AMT. Apart from this, for 2014 Hyundai will launch i20 facelift, while Maruti will launch Ciaz sedan.
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