Mazda CX-5 is Japan COTY 2012: Changan Ford Mazda restructured

Mazda CX-5 SUV was awarded 2012-13 Car of the Year Japan while Subaru BR-Z won the 2012-2013 Car of the Year Japan Special Award. These awards…

Mazda CX-5 SUV was awarded 2012-13 Car of the Year Japan while Subaru BR-Z won the 2012-2013 Car of the Year Japan Special Award. These awards were announced by Japan Car of the Year committee at a special function held on November 29, 2012. Apart from this, Mazda also revealed that they have received a go ahead for restructuring Changan Ford Mazda, a JV between Mazda, Changan, and Ford. Thanks to this restructure, now Changan Mazda and Changan Ford are two separate JVs.

Mazda CX-5 is the first model seen with Mazda SKYACTIV technologies. It possesses new engines along with state of the art transmission. The vehicle offers a better driving experience and is noted for its safety features and low level of auto emissions coupled with better fuel economy. Also seen for the first time is the new Mazda design theme KODO – Soul for Motion.

CX-5 is fitted with a highly efficient diesel engine offering driving performance on par with a 4.0 liter V8 gasoline engine. It delivers 420 Nm torque while consumption is pegged at 4.6 liters per 100 km and auto emissions are at 119g per km. Ever since the vehicle went on sale in February this year, the company has received over 37,000 orders in Japan alone, 33,000 orders from Europe and over 128,000 overall (globally). For more information, scroll down.

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Edges out Toyota GT 86/Subaru BRZ by 45 votes

29/11/12 — At the Japan Car of the Year awards ceremony inside Zepp Diver City on reclaimed land in Tokyo Bay, Mazda’s all-new CX-5 posted 363 votes to win Japan’s coveted Car of the Year prize.

Surprisingly, the expected close battle between this year’s two most highly anticipated cars – Mazda’s CX-5 and the Toyota GT 86/Subaru BRZ – did not eventuate as the SUV from Hiroshima pulled away from the jointly developed GT 86/BRZ sports car to triumph by some 45 votes.

While the Toyota-Subaru sports car picked up 318 votes for its thrilling rear-wheel drive handling, high revving boxer engine and reasonable price, it was the Mazda CX-5′s revolutionary Skyactiv technology, great handling and economical clean diesel engine that most impressed the 60 jurors.

In accepting the Japan COTY trophy, the so-called ‘Godfather’ of Skyactiv technology**, Kiyoshi Fujiwara, said: “It was a long road. In the early days of Skyactiv development, I had a lot of opposition from colleagues suggesting this technology was not the answer. But we stayed true to our goals, and here we are today, fully recognised by the COTY jurors. Thank you!”

The BMW 3-Series – with 282 votes – snatched the Import Car of the Year gong away from a strong finishing Range Rover Evoque polling 218 votes, while the sentimental COTY steering committee special prize was awarded to the Toyota GT 86/Subaru BRZ.

Mazda CX-5 363 votes
Toyota GT 86/Subaru BRZ 318
BMW 3-Series 282
Range Rover Evoque 218
VW Up! 152
Suzuki Wagon R 68
Citroen DS5 51
Alfa Romeo Giulietta 29
Nissan Note 10
Honda N-Box 9

Voting rules: Each juror is given 25 votes. The juror must give 10 votes to their highest rated car, and then spread the remaining 15 votes among their next best four cars.

** Skyactiv technology refers to a series of new body, chassis, engine and transmission technologies which increase fuel efficiency, reduce weight and emissions while improving the car’s handling and ride quality. Skyactiv does not employ hybrid technology.


Mazda CX-5 wins Car of the Year in Japan

Leverkusen, 30 November 2012. Mazda Motor Corporation’s compact crossover SUV, the CX-5 has been named the 2012-2013 Car of the Year Japan. The award was announced by the Japan Car of the Year committee on November 29, 2012.

The CX-5 was the first model to adopt the full range of Mazda’s SKYACTIV* technologies including new engines, transmissions, body and chassis. It offers a predictable and refined driving experience together with outstanding environmental and safety performance. It is also the first model to fully embody Mazda’s new design theme, KODO – Soul of Motion. With finely-honed vitality and dynamism, its styling is reminiscent of a cheetah about to pounce on its prey.

The CX-5 equipped with Mazda’s new-generation SKYACTIV-D clean diesel engine boasts powerful driving comparable to a 4.0-litre V8 gasoline engine vehicle thanks to 420 Nm of maximum torque. At the same time, it achieves an SUV class-topping fuel consumption of 4.6 l/100 km with only 119 g/km of CO2 emissions.

In approximately nine months since sales of the CX-5 started in February, Mazda has received 37,000 orders in Japan, more than 33,000 in Europe and over 128,000 globally, and sales continue to be strong.

All passenger vehicles with an expected annual sales volume of over 500 units, announced or launched in Japan between November 1, 2011 and October 31, 2012 are eligible for this year’s Japan Car of the Year award. The last Mazda to be named the Car of the Year Japan was the MX-5 in 2005. The CX-5 is the fourth Mazda to win the award.

Executive Officer Kiyoshi Fujiwara commented, “We are thrilled to have the CX-5 receive such a coveted award and appreciate the warm support and encouragement of our fans. Spurred on by this honour, we will continue to dedicate ourselves to the task of crafting cars that only Mazda can, in order to continue winning the support of our fans and customers into the future.”

* An umbrella term for Mazda’s new-generation technologies, including SKYACTIV-G gasoline engine, SKYACTIV-D diesel engine, SKYACTIV-DRIVE automatic transmission, SKYACTIV-MT manual transmission, high-performance lightweight SKYACTIV-CHASSIS and lightweight, highly rigid SKYACTIV-BODY


Subaru BRZ Wins 2012-2013 Car of the Year Japan “Special Award”

Tokyo, November 30, 2012 – Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that its “Subaru BRZ” sports coupe born in a joint development project with Toyota Motor Corporation (TMC) has received the 2012-2013 Car of the Year Japan “Special Award”. (Jointly awarded to the “Toyota 86.”)

Developed with its product concept “Pure Handling Delight – the driving experience taken to a new level”, the Subaru BRZ is a front-engine, rear-wheel drive sports coupe offering sheer driving pleasure with excellent handling, which is enabled by the ultra-low center-of-gravity packaging with the Subaru Boxer engine mounted as low as possible.

The optimal combination of Subaru’s horizontally-opposed Boxer engine and Toyota’s “4-DS” direct injection technology highlights the successful collaboration realized in the TMC-FHI alliance.

About 2012-2013 Car of the Year Japan “Special Award”
Selected from among all passenger cars newly released in Japan during the period from November 1, 2011 through October 31, 2012 by the Japanese COTY panel of jurors composed mainly of automotive experts and journalists.

Separately from the Car of the Year Japan award, “Special Award” is presented to recognize the car that has made an exceptional impact.

Restructure of Changan Ford Mazda Automobile Approved

- New joint venture Changan Mazda Automobile established -

HIROSHIMA, Japan—Mazda Motor Corporation announced today that the restructuring plan of Changan Ford Mazda Automobile Co., Ltd. (CFMA) has obtained final approval from the Chinese government. CFMA is a joint venture between Mazda, Changan Automobile Co., Ltd. (Changan) and Ford Motor Company. Effective immediately, CFMA will be restructured into two separate joint ventures, Changan Mazda Automobile Co., Ltd. (Changan Mazda) and Changan Ford Automobile Co., Ltd.

Changan Mazda, a 50:50 joint venture between Changan and Mazda, has been incorporated in Nanjing and will assume all of CFMA’s Mazda-related business, including development, manufacturing, marketing and sales of Mazda-branded vehicles in China.

Takashi Yamanouchi, Mazda’s representative director, chairman of the board, president and CEO, said, “We are very pleased to receive official approval to restructure CFMA and to inaugurate a new joint venture, Changan Mazda. In attaining approval for our restructuring plan, we received a great deal of support from the government and various related parties, and I would like to extend our sincere appreciation to all concerned. Implementation of this restructuring will further strengthen the business foundation of each company and enable us to accelerate our expansion in the rapidly-growing Chinese market. The new company will establish a research and development center with the aim to provide high-quality products that fulfill the needs of Chinese customers. Also, we are advancing our plan to produce the CX-5, which is equipped with SKYACTIV technology and offers both driving pleasure and outstanding environmental and safety performance, at the Nanjing plant. We are committed to contribute to the growth of the Chinese automotive industry in any way we can.

As part of a continuous effort to identify every opportunity to optimize joint venture operations and better meet the growing needs of Chinese customers, Mazda, together with its partners, Changan and Ford, previously submitted a restructuring plan to relevant local and central government authorities. The three parties have reached a consensus that, after the restructuring is complete, the successful partnership forged over the years will continue at a strategic level, in areas of benefit to all parties.

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