Mercedes-Benz AMG Vision Gran Turismo
Design teams from Alfa Romeo, Alpine, Aston Martin, Audi, BMW, Bertone, GM Design, Honda, Infiniti, Italdesign Giugiaro, JORDAN Brand, Mercedes-Benz, Nike, Nissan, Peugeot, SRT(Chrysler), Volkswagen and Zagato will create concept models giving a unique insight into the future of the automotive sector.
Vision Gran Turismo will include cars such as the BMW Vision Gran Turismo, an exclusive virtual concept derived from the BMW M genes. Volkswagen gave free rein to their designers to explore the future of the iconic Golf GTI with the Golf GTI Vision Gran Turismo. The Alfa Romeo 6C Biposto Vision Gran Turismo, created by the team responsible for the Alfa Romeo 4C, will celebrate an iconic model from the 1930’s. A bold glimpse into the future, the Mercedes-Benz AMG Vision Gran Turismo unites sensual purity with classic Mercedes-Benz design elements. Nike makes an intriguing foray into automotive design, following the company’s collaboration with Polyphony Digital Inc. on the design of the revolutionary concept vehicle, Nike ONE for Gran Turismo 4.
The team at Polyphony Digital has a long history of innovative partnerships with manufacturers that underlines the breadth and depth of “the real driving simulator”. Fascinating co-operations to date have included the Red Bull X2010 ultimate race car, GTbyCitroën concept, an innovative new GPS and data app developed for the Toyota GT86, and partnerships with Nissan that include Polyphony designing a display for the real Nissan GT-R and the highly-successful GT Academy virtual-to-reality racing driver development competition.
Lüder Fromm, Head of Global Marketing Communications, Mercedes-Benz Passenger Cars said, “Video games are perfectly suited to precisely addressing young, modern target groups on an emotional level. Gran Turismo 6, with its uncontested reputation as setting the benchmark in the racing-games genre, provides the perfect platform for creating an interactive experience with a new, visionary concept for a Mercedes-Benz’s super sports car. We are certain that the concept vehicle will inspire millions of gamers and Gran Turismo fans worldwide.”