Georgia May Jagger at Mercedes-Benz Fashion Week Berlin

Over the week, fashion brand Reserved celebrated its Germany launch at Mercedes-Benz Fashion Week Berlin. Georgia May Jagger, guest of honor and new face of Fall/Winter campaign 2014 opened the night’s show, and attended the “Let’s Fashion!” party at Alte Muenze Berlin.

Mercedes-Benz Fashion Week BerlinSoon-available Fall/Winter 2014 collection was presented to German fashion press and Berlin’s social crowd and celebs. Daniel Bruehl, Jasmin Gerat, Elyas M’Barek, Franziska Knuppe, Eva Padberg, Anna-Maria Muehe, Mina Tander, Anna Julia Kapfelsperger and Anastasia Zampounidis were in attendance among others.

Music sets came alive with Djs Beck To Beck, Terranova, Oskar Melzer, Adam Port & Rampa und Niki Pauls. Danish indie pop band Oh Land’s live performance completed the night.

The fashion party marked Reserved’s sales start in Germany, and the first stores here will open this fall in Recklinghausen, Stuttgart, Bremen and Hannover with more shops planned in the next 2 years. The campaign features London it girl Georgia May Jagger.