Mercedes-Benz India Introduces Advanced Diploma in Automotive Mechatronics in Kerala

Mumbai: Mercedes-Benz India in collaboration with the Govt. Engineering College, Barton Hill (GECBH) in Thiruvananthapuram, Kerala today announced the introduction Advanced Diploma in Automotive Mechatronics (ADAM) course for engineering college students. This first-of-its kind initiative in South India is designed specifically to address the growing need for skilled resources in Automotive Technology using the latest state-of-art tools and equipment.

Academic Collaboration with Govt. Engineering College, Barton Hill (GECBH), Thiruvananthapuram

· A Public-Private-Partnership (PPP) between Mercedes-Benz India and Barton Hill College to provide Advance Diploma in Automotive Mechatronics course (ADAM) to the budding talents
· Mercedes-Benz India has been running Automotive Mechatronics workshops at the Mercedes-Benz India training center since 2002
· Comprehensive curriculum for engineering students on sophisticated Mercedes-Benz cars enhancing their skill sets in after sales service of high-end cars
· 20 students to be selected for the course each year based on an entrance test. Eligibility for the course is a Diploma/Degree Engineers in Mechanical, Electrical and allied branches
· 1 year course duration with 4 modules – Mechanical, Electronics, Vehicle Systems and Soft Skills
· ADAM MOU has been signed between GECBH and Mercedes-Benz India during the “Emerging Kerala” programme in September 2012
· First batch of ADAM course will start from 19th March 2014. Application form and prospectus are available at www.gecbh.ac.in

Mercedes-Benz India Introduces Advanced Diploma in Automotive Mechatronics in Kerala (1)The Automotive Mechatronics course designed by Mercedes-Benz is currently run by two government polytechnics in Pune and Aurangabad since 2006 and 2009 respectively. This is the third public-private-partnership by Mercedes-Benz India. In Government Polytechnic, Pune and Aurangabad, a total of 266 students have been trained in 8 batches of ADAM (Advanced Diploma in Automotive Mechatronics) and 5 batches of another short term course, thus far.

The ADAM course will be offered under the Centre for Continuing Education (CCE) of the college. The initial plan is to kick-start the course with a single batch of 20 students and the selection of candidates will be strictly as per merit in an entrance test conducted by the College under the supervision of Mercedes-Benz India. Engineering degree/diploma holders are eligible to appear for the entrance test. Certificates for successful students will be jointly signed by Director of Technical Education, Kerala and Mercedes-Benz India. The unique aspect of the partnership is MBIL’s continuous involvement in planning the syllabus on modern automotive technology, supply of Mercedes-Benz training cars, training of GEC lecturers and supply of tools and equipment to the students.

Commenting on the association, Mr. Devdutta Chandavarkar, Vice President-After Sales, Mercedes-Benz India said “We need qualified, industry-ready professionals for the rapidly growing luxury car market in the country. The prime reason behind starting this course was the scarcity of skilled automobile engineers, especially those who could work on modern cars with latest technology. With this course, engineering students will be trained on Mercedes Benz cars and will also be awarded the “Advance Diploma in Automotive Mechatronics.”

Speaking on the occasion Dr. J. Letha, Director of Technical Education commented “This is a commendable step taken by Mercedes-Benz India in order to offer an Advanced Diploma course in Automotive Mechatronics. This is a new field of specialization; emerging from the combination of mechanical, electrical, computer and applied control engineering. We are glad to be associated with this unique initiative. It is a promising programme that proposes to offer an innovative course and facilitate adequate industry-institution interaction. With this we expect to offer enhanced job opportunities for students from various engineering streams.”

Elaborating on the facility setup Mr. Chandravarkar said “The ADAM facility has an ultramodern electronics lab, car bay and aggregate training rooms, equipped with Mercedes-Benz training cars, latest engines, gearboxes and e-lab equipment.”

The course will benefit the students not only in learning but also in becoming creative thinkers to initiate technological innovations in their careers ahead helping them create a mark in the automotive engineering industry by being a part of the Mercedes-Benz legacy.

Mercedes-Benz India Introduces Advanced Diploma in Automotive Mechatronics in Kerala (2)About Government Engineering College Barton Hill:
Govt. Engineering College Barton Hill started in the year 1999, is a premier institute located at the heart of the capital city Thiruvananthapuram with 3 Under Graduate courses, Mechanical Engineering, Electronics Engineering & Information Technology. The Under graduate course in Electrical and Electronics engineering started in the year 2007 and PG course in Network Engineering in 2011. The Under graduate course in Civil Engineering and two Post graduate courses, in Machine Design and in Signal Processing have started from 2013.

About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 128 years of cutting edge innovation in luxury automobile industry globally. With a world class production facility spread over 100 acres in Chakan, near Pune, set up in 2009 and an independent assembly facility for passenger cars, the facility is among the fastest green-field operations ever to be created and is rated among the top most CKD plants of Mercedes-Benz, globally. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the ML-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class, SL-Class, E-Class Coupe, E-Class Cabriolet, the luxury tourer B-Class etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the C63 AMG, E63 AMG, SLK 55 AMG etc. Mercedes-Benz India’s strong focus on its four pillars of Products, Network, Cost of Ownership and Brand experiences has led the company’s growth story with a total of 61 outlets located in 34 Indian cities, making it the brand with the largest touch points in the luxury segment.

The year 2014 will be the Year of Excellence across the brand, product and services spectrum. Mercedes-Benz India closed a successful Year of Offensive for the year 2013 with 32% growth and remained the fastest growing luxury car brand of the country with 45% growth in H2 2013, the highest for any brand in the luxury car industry. The product offensive of 2014 kick-started with the launch of the flagship sedan of Mercedes-Benz, the sixth generation S-Class. The initial 125 units allocation of the new S-Class was sold out within 16 days of launch date announcement, reiterating the customer anticipation and overwhelming reception of the luxury sedan.