Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “2014 is Mercedes-Benz’s Year of Excellence where creating benchmark in modern luxury is our key objective. We are amidst one of the most exciting growth phase in the Indian luxury automotive market today as we are the fastest growing luxury car brand in the country. Mercedes-Benz has sold the highest numbers of cars in our history in India, last year. Brand Mercedes-Benz India also received tremendous impetus as it was ‘India’s Most Awarded Luxury Car Manufacturer’. We have an exciting year ahead as of us as we prepare to launch several fascinating new products for our discerning customers. Mercedes-Benz India also has the most qualitative network reach and we are committed to extend our brand promise of ‘Best or nothing’ to our customers. Our strategy of ‘Year of Excellence’ for the Indian market is on the right track and is paying off.”
Mr. Eberhard Kern further added, “With the inauguration of four new dealerships in four new cities, we have now moved even closer to delight our esteemed customers and to fascinate them with modern luxury. Each of them has state of the art facility, a magnificent and luxurious ambience befitting a luxury car showroom and outstanding service, ensuring that we extend the Mercedes-Benz experience to the automobile aficionados of this region. Facilities like the ones our dealerships have make us bullish in our outlook for the luxury car market in India and we are confident that each of our dealer partners with their proven track record and thorough market expertise will create new standards in luxury car retail and customer service in this key market. Emerging markets and planed developments are future growth engines for Mercedes-Benz and we continue to see more affluent customers with high aspirational level and global lifestyle in this market, prefer to own a Three Pointed Star.”
Made over 7 months, Panjab Motors Mohali entails an investment of investment of Rs. 160 million (16 Crores) for the new 3S facility spread over 55,000+ sq ft. and houses a showroom and workshop. The dealership hosts a drive-in valet service, a luxurious customer lounge, boutique collection and special play area for children, accessories and wheel configurator, plush Cafe Mercedes and 11 cars on display among other offerings.