John Cooper Works (JCW), also made its entry into India. JCW, a company founded by Michael Cooper and his son John Cooper offer tuning parts and accessories for MINI cars which not only augment performance but also add to the aesthetic value of the models. Besides the models on display at the MINI stall, apparels, branded merchandise such as T Shirts, key chains, caps and sun blinds are also being displayed.
Mr. Philipp von Sahr, President, BMW Group India said, “A MINI is always capable of more – both on the race track and on the road. Traditionally the bona fide symbol for the go-kart like experience of driving a MINI, John Cooper Works is a definitive source of top-quality products tailored precisely to the spirit of the MINI, in terms of both technology and design. With the launch of John Cooper Works Accessories in India, MINI enthusiasts can boost their car’s sporting character for a customised racing personality.”