National Electric Vehicle Sweden has unveiled a new logo for Saab which will be seen on the hood of every vehicle once production commences.
The Saab logo will be used on certain product parts including wheel hub covers and bonnet. It will be seen in silver against a contrasting white circular background. Saab is seen strategically placed in the middle of a circle and is written in the same font as the Swedish automakers have been sporting since the early 1970s. While the logo will be seen in silver letters and white background for a more striking appeal, the company will continue with its grey colored logo which will be seen on company sales brochures and other official publications.
The design has been made by Stockholm Design lab AB. Griffin and aircraft parts are missing in the new logo while it is given a more modern and minimalistic approach. The new Saab logo will make its debut next summer once production of the gasoline powered 9-3 commences.