Nissan aims to become No.1 Asian car brand in Europe: 2013 Geneva
Nissan is getting closer to their goal of becoming the No.1 Asian car brand in Europe. Following better sales reported for the month of February 2013, as compared to those experienced in January 2013, Nissan is now the No 1 Asian car brand in the UK, France, Spain, Belgium and Hungary.
Sales across 13 European countries were more positive while sales in UK were up 7%. The company sold a total of 49,114 units in February 2013 which drove up market share in 7 European markets which included Ireland, Switzerland, Austria, Belgium, Sweden, Hungary and Russia.
Market share in Denmark and Ukraine also showed a significant increase in sales by 18% and 10% respectively during the month of February 2013, as compared to the same month in the previous year.
Despite the economic downturn across markets, the company is optimistic for increased performance during the current year and have even more exciting products lined up for the months ahead.
Nissan Vice President for Sales Operations in Europe Guillaume Cartier, commenting on Nissan’s successful sales performance and ambitions for 2013, said: “We expect 2013 to be a strong year for Nissan in Europe. We have a high performing manufacturing base in Europe and a strong pipeline of exciting products that will bring even more buyers to Nissan dealerships across Europe in the coming months.”
“Despite the economic downturn, Nissan’s ambitions in Europe remain stronger than ever and we aim to expand our European presence by increasing localised manufacturing and investment in the region.”