Paris’ ambassador, Citroen DS
Citroen DS has joined other brands including Eiffel Tower, as ambassadors of Paris. Paris is one of the first cities with a domain extension in its own name and DS is 1 of 7 brands to use the ‘.paris’ extension with its Paris showcase, DS World Paris.
He added, “DS combines remarkable styling with advanced technology and a sense of sophistication that is visible in every detail. These values reflect the way people see Paris, as the capital of luxury and fashion, so we thought it only natural for DS World Paris to be among the first to have an online address with the ‘.paris’ extension.”
Yves Bonnefont, CEO of the DS brand, added; “With DS now taking off as an automotive brand, we are very proud to be ambassadors of ‘.paris’. The influence of Paris around the world ties in with our international expansion. Today in China, the world’s biggest automotive market, a customer buying a DS buys more than a car, they buy a little piece of Paris as they imagine it to be. So, who better than DS to embody the spirit of Paris in a car?”
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