Paris’ ambassador, Citroen DS
Citroen DS has joined other brands including Eiffel Tower, as ambassadors of Paris. Paris is one of the first cities with a domain extension in its own name and DS is 1 of 7 brands to use the ‘.paris’ extension with its Paris showcase, DS World Paris.
Philippe Claverol, DS Strategy & Brand Experience Director said, “DS World Paris is located in the heart of the city’s golden triangle and is both a showroom and a centre for special events. It showcases the models making up the DS line in Europe – DS 3, DS 3 Cabrio, DS 4 and DS 5. Designed as a luxury boutique, it also conveys the values of DS through the quality of materials used, its appearance, the welcome extended to customers and the services available.”
He added, “DS combines remarkable styling with advanced technology and a sense of sophistication that is visible in every detail. These values reflect the way people see Paris, as the capital of luxury and fashion, so we thought it only natural for DS World Paris to be among the first to have an online address with the ‘.paris’ extension.”
Yves Bonnefont, CEO of the DS brand, added; “With DS now taking off as an automotive brand, we are very proud to be ambassadors of ‘.paris’. The influence of Paris around the world ties in with our international expansion. Today in China, the world’s biggest automotive market, a customer buying a DS buys more than a car, they buy a little piece of Paris as they imagine it to be. So, who better than DS to embody the spirit of Paris in a car?”