Rolls Royce Motor Cars is celebrating 10 years with BMW. The German car brand, officially became the owner of Rolls Royce on 1st of January 2003. Back in 1998, when Rolls Royce was up for sale, BMW and Volkswagen both showed interest. VW was favored cause it offered to pay £430 million against BMW’s £340 million.
But, BMW was the engine supplier to Rolls Royce cars and they could withdraw the supply of engines at a notice of just 12 months, clearly not sufficient for VW to re-engineer new engines for Rolls Royce Cars. Apart from this, Rolls Royce plc, the aeroplane engine maker, who held the rights to Rolls Royce name, decided to go with BMW as they had joint business ventures.
Another hurdle was the fact that VW owned the rights to Rolls Royce ‘Spirit of Ecstasy’ and the shape of radiator grille. But this was settled with a £40 million deal between BMW and VW. The solution finally saw VW to sell RR cars from 1998 to 2002 with BMW engines, after which, BMW took over RR on 1st Jan 2013.
Since its inception, the production of cars at the Goodwood facility has gradually been increased to cater to needs of customers. At the time BMW tookover RR, they were building 1 RR car per day, today they make 20 RR’s a day. The line of cars from this manufacturer spans over two families namely the Phantom and Ghost and includes six models.
Rolls Royce cars provide one with superior quality and ambient interiors that make them feel at home. These unique transportation options are hand built by a team of craftsmen and women according to customer specification. Apart from its initial Phantom series the company also launched its Series II which was received with much aplomb by customers all over.
To help cater to the increase in demand of these unique vehicles, Rolls Royce has increased the strength of its workforce from 400 to 1400 at its Goodwood based plant. Most of its employees hail from the same geographic location which helps to improve economic statistics in the region considerably. Its workforce boasts of highly trained individuals and future talent which makes it possible for the company to turn out unique and mesmerizing vehicles every single time. For more information, scroll down.
ROLLS-ROYCE CELEBRATES 10 YEARS OF EXCELLENCE
1 January 2013, Goodwood
Rolls-Royce Motor Cars today celebrates 10 Years of Excellence. On 1 January 2003 the Home of Rolls-Royce officially opened for business and the first car was presented to its delighted customer at one minute past midnight.
Described at the time as ‘the last great adventure in automotive history’, production of Phantom was initially one car per day, rising to three by the end of 2003. Today, with a product range spanning two model families (Phantom and Ghost) and six models, the company’s craftsmen and women hand-build up to 20 cars each day. In 2011, Rolls-Royce celebrated a second consecutive sales record and the best result in the company’s then 107-year history.
The response to the company’s portfolio from customers, media and enthusiasts has been overwhelmingly positive throughout the company’s first ten years of business. Each new model has been warmly welcomed and attracted worldwide acclaim, with the cars winning many design and luxury awards. The company’s growing dealer network provides the same unique and effortless customer ownership experience across the world, with superlative customer service offered as standard. Whilst the company does not, as a rule, quote its customers, several have offered the following kind words:
“It’s a seminal car. It changes the landscape” – Jack Corwin, California, USA
“I bought the Ghost as a gift to myself on my 40th birthday. The release date was 20 June; my birthday. I saw it as proof of my success, a way of marking a milestone in my life”– Zhang Yong, Beijing, China
“I feel like I’m at home when I drive my Ghost” – Simone Ceruti, Florence, Italy
“I couldn’t choose any other car” – Sultan Khouri, Abu Dhabi, UAE
“There will never be another Rolls-Royce” – Harold Tillman, London, UK
The unequalled quality of all Rolls-Royce motor cars built at the company’s manufacturing plant has been recognised by the media from the very beginning. And bringing the story up to date, the launch of Phantom Series II in 2012, for example, was met with the highest acclaim:
“Phantom retains its unique position as a car that is beyond transport, and is theatre, event and heirloom”– Autocar
“Phantom’s cabin can be specified to a staggering level of comfort and opulence” – Bangkok Post
“Phantom Series II offers effortless serenity on wheels” – Car & Driver
“Take it from me, there is still no peer, no rival to this magnificent mode of transport”– The National
“Majestic, lavish, seriously smooth. Rolls-Royce joins the 21st century” – Top Gear Magazine
“Good news for those who believe Rolls-Royce still makes ‘the best cars in the world’: the range-topping Phantom just got better, with the arrival of the Series II version”– FT How to Spend It
Starting with a workforce of less than 400, there are now more than 1400 people employed at the Goodwood-based manufacturing plant and head office. More than 100 new positions were created in 2012 alone. The company has invested heavily in future talent, with thriving apprenticeship, graduate and intern programmes. More than 80% of employees live locally (within 15 miles) and staff turnover is one of the lowest in the manufacturing industry.
The company makes a significant positive economic impact to the local area and, with more than 90% of cars exported, to the British economy. Investment has also extended to the site, with a major new extension to the manufacturing area currently nearing completion. This is to help the company meet further growth in worldwide sales and satisfy demand for highly personalised Ghost and Phantom models.
“Rolls-Royce is a great British manufacturing success story and I am very proud to celebrate 10 Years of Excellence,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “The renaissance of the world’s most famous automotive brand and the creation and development of the Home of Rolls-Royce has been an extraordinary and successful journey. I applaud the Rolls?Royce team at Goodwood and across the world for their passion and together we can look forward to the next ten years with great optimism.”