Skoda India 32.5% sales decline in January 2014: 1600 cars sold
Globally, Skoda begins the year on a thumping note with 16.5% sales increase in January 2014. With 80,900 vehicles to customers as compared to 69,500 vehicles in January 2013, it’s Skoda’s best January ever. Growth has been strong in Europe and China with double-digit growth in Europe with 48,200 vehicles sold.
In China, ┼áKODAÔÇÖs deliveries increased by 27.3% to 27,500 units, selling more cars in China than ever before in one month. Skoda India sold 1,600 cars in January 2014 as compared to 2,400 cars in January 2013 equating to 32.5% sales decline.
ÔÇťThis has been an excellent start to 2014,ÔÇŁ says Werner Eichhorn, ┼áKODA Board Member for Sales and Marketing. ÔÇťWith 16.5% growth and the best January ever, we have truly confirmed the outstanding performance of the second half of 2013. Our model campaign is paying off in the markets. The strong start to the year and the promising number of incoming orders make us confident that we will continue to grow this year.ÔÇŁ
ÔÇťThe design and model campaign is continuing into the next stage,ÔÇŁ says Eichhorn. New ┼áKODA Octavia reported 40.2% sales growth in January in Western Europe. With 8 new or revised ┼áKODA models launched in 2013, 2014 focuses on ┼áKODA growth strategy. At the Geneva Motor Show in March, ┼áKODA will showcase its 5-door coupe ‘Vision C’ design study.
┼áKODAÔÇÖs strength was demonstrated in Western Europe this January, where deliveries rose by 13.4% to 30,100 vehicles (January 2013: 26,500). In the brandÔÇÖs second largest market, Germany, ┼áKODA grew by 6.7% to 9,500 vehicles delivered, thus confirming its position as the countryÔÇÖs strongest foreign brand. The brand once again achieved a great result in the UK, where deliveries rose by one quarter (25.3%) to 5,400 deliveries. ┼áKODA saw double-digit growth in Ireland (1,600 vehicles; up 31.0 %), France (1,600 vehicles; up 10.1%), Italy (1,300 Vehicles; up 20,5 %), Finland (1,200 Vehicles; up 80%), Spain (1,100 vehicles; up 79%), Denmark (1,100 vehicles; up 40.0%), the Netherlands (900 vehicles; up 54.7%), Norway (600 vehicles; up 44.4%) and in Portugal (200 vehicles; up 54.2%).
In Eastern Europe, ┼áKODA boosted vehicle deliveries in January by 11.1% to 6,900 (January 2013: 6,200). In Russia ÔÇô ┼áKODAÔÇÖs third largest market – the brand grew by 2.6% to 4,700 vehicles sold. Russia will see the market launch of the ┼áKODA Rapid this spring. ┼áKODA also achieved strong growth in Serbia (200 vehicles; up 77.5%), Romania (300 vehicles; up 19.4%) and in the Baltic States (300 vehicles; up 8.5%).
┼áKODA had a fantastic start to the new year in Central Europe, with deliveries to customers increasing by 26.0% to 11,200 (January 2013: 8,900). In their home market, the Czech Republic, the manufacturer increased deliveries by as much as 27.8%, selling 4,700 new vehicles; almost 1000 cars more than in January 2013. ┼áKODA also achieved significant growth in Poland (4,300 vehicles; up 33.0%), Slovenia (400 vehicles; up 56.6%) and Croatia (200 vehicles; up 44.7%).
In the brand’s strongest individual market, China, ┼áKODA achieved the best sales month ever in January and grew by 27.3%. In total, the brand delivered 27,500 vehicles to Chinese customers (January 2013: 21,600 vehicles); more than ever before in one month.
┼áKODA deliveries to customers in January 2014 (in units, rounded off, listed by model; +/- in per cent against January 2013):
┼áKODA Octavia (34,400; +14.5%)
┼áKODA Fabia (12,900; -18.6%)
┼áKODA Superb (7,400; -13.6%)
┼áKODA Yeti (5,400; -2.3%)
┼áKODA Roomster (2,300; +19.4%)
┼áKODA Rapid (15,800; +286.7%)
┼áKODA Citigo (sold only in Europe: 2,800; -21.3%)