Skoda India 32.5% sales decline in January 2014: 1600 cars sold
Globally, Skoda begins the year on a thumping note with 16.5% sales increase in January 2014. With 80,900 vehicles to customers as compared to 69,500 vehicles in January 2013, it’s Skoda’s best January ever. Growth has been strong in Europe and China with double-digit growth in Europe with 48,200 vehicles sold.
In China, ŠKODA’s deliveries increased by 27.3% to 27,500 units, selling more cars in China than ever before in one month. Skoda India sold 1,600 cars in January 2014 as compared to 2,400 cars in January 2013 equating to 32.5% sales decline.
“This has been an excellent start to 2014,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “With 16.5% growth and the best January ever, we have truly confirmed the outstanding performance of the second half of 2013. Our model campaign is paying off in the markets. The strong start to the year and the promising number of incoming orders make us confident that we will continue to grow this year.”
“The design and model campaign is continuing into the next stage,” says Eichhorn. New ŠKODA Octavia reported 40.2% sales growth in January in Western Europe. With 8 new or revised ŠKODA models launched in 2013, 2014 focuses on ŠKODA growth strategy. At the Geneva Motor Show in March, ŠKODA will showcase its 5-door coupe ‘Vision C’ design study.
ŠKODA’s strength was demonstrated in Western Europe this January, where deliveries rose by 13.4% to 30,100 vehicles (January 2013: 26,500). In the brand’s second largest market, Germany, ŠKODA grew by 6.7% to 9,500 vehicles delivered, thus confirming its position as the country’s strongest foreign brand. The brand once again achieved a great result in the UK, where deliveries rose by one quarter (25.3%) to 5,400 deliveries. ŠKODA saw double-digit growth in Ireland (1,600 vehicles; up 31.0 %), France (1,600 vehicles; up 10.1%), Italy (1,300 Vehicles; up 20,5 %), Finland (1,200 Vehicles; up 80%), Spain (1,100 vehicles; up 79%), Denmark (1,100 vehicles; up 40.0%), the Netherlands (900 vehicles; up 54.7%), Norway (600 vehicles; up 44.4%) and in Portugal (200 vehicles; up 54.2%).
In Eastern Europe, ŠKODA boosted vehicle deliveries in January by 11.1% to 6,900 (January 2013: 6,200). In Russia – ŠKODA’s third largest market – the brand grew by 2.6% to 4,700 vehicles sold. Russia will see the market launch of the ŠKODA Rapid this spring. ŠKODA also achieved strong growth in Serbia (200 vehicles; up 77.5%), Romania (300 vehicles; up 19.4%) and in the Baltic States (300 vehicles; up 8.5%).
ŠKODA had a fantastic start to the new year in Central Europe, with deliveries to customers increasing by 26.0% to 11,200 (January 2013: 8,900). In their home market, the Czech Republic, the manufacturer increased deliveries by as much as 27.8%, selling 4,700 new vehicles; almost 1000 cars more than in January 2013. ŠKODA also achieved significant growth in Poland (4,300 vehicles; up 33.0%), Slovenia (400 vehicles; up 56.6%) and Croatia (200 vehicles; up 44.7%).
In the brand’s strongest individual market, China, ŠKODA achieved the best sales month ever in January and grew by 27.3%. In total, the brand delivered 27,500 vehicles to Chinese customers (January 2013: 21,600 vehicles); more than ever before in one month.
ŠKODA deliveries to customers in January 2014 (in units, rounded off, listed by model; +/- in per cent against January 2013):
ŠKODA Octavia (34,400; +14.5%)
ŠKODA Fabia (12,900; -18.6%)
ŠKODA Superb (7,400; -13.6%)
ŠKODA Yeti (5,400; -2.3%)
ŠKODA Roomster (2,300; +19.4%)
ŠKODA Rapid (15,800; +286.7%)
ŠKODA Citigo (sold only in Europe: 2,800; -21.3%)