Tata Motors, Ashok Leyland, Eicher, and now DICV in Bangladesh

Bangladesh’s commercial vehicle market reports sales of about 10,000 units yearly. This includes buses, trucks and pick-ups. The major players in Bangladesh’ CV market are Indian manufacturers. Estimated growth stands at 10-15% per annum.

Daimler India Fuso BangladeshIn terms of CV market share in Bangladesh, Tata Motors vehicles account for 50% vehicles sold. Ashok Leyland accounts for 25% of the CV market, and Eicher a further 12%, clearly making it an important market for Indian commercial vehicle manufacturers. Boost in commercial vehicle sales is expected when the Padma Bridge project gets underway in full capacity.

This week, Daimler India took its Fuso truck range to Bangladesh. The current DICV vehicle portfolio in Bnagladesh includes 5 models in the light/medium-duty (9-16 tonnes) and medium/heavy-duty (25-49 tonnes) categories. In Bangladesh, DICV made Fuso trucks will be sold exclusively through Ranks Commercial Vehicles Ltd, a concern of Rangs Group. Ranks Motors’s business interests include Mahindra commercial and passenger vehicles, Volvo Eicher Commercial Vehicle (VECV) vehicles and Mitsubishi Fuso Bus Truck Corporation (MFBTC).

Rangs Motors has already sold 7 Fuso trucks in Bangladesh. Price here is estimated at 10% higher than the Indian branded trucks. Daimler India launched the new Fuso truck range in May 2013. It’s entry into Bangladesh’ growing commercial vehicles market, follows export markets in Kenya, Sri Lanka, Zambia, Tanzania and Zimbabwe. Sohana Rouf Chowdhury, managing director of Ranks Commercial Vehicles and Anirban Dutta, Manager – Exports at Daimler India Commercial Vehicles Pvt. Ltd were in attendance. Via