Tata Motors launch 3 next gen Prima trucks at Project Qatar 2014

Tata Motors today launched 3 next-gen Priam heavy trucks in Qatar, along with its partner, Al-Hamad Automobiles at the ongoing Project Qatar 2014 at the Qatar National Convention Centre (QNCC). Tata’s heavy commercial vehicles were tested extensively to conform with Gulf region requirements of power, durability, payload, emissions and safety, and present the Tata Motors advantage of low total cost of ownership to customers.

Tata Motors Prima trucks QatarThe global truck boasts of Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, alongwith Swedish precision on a robotic weld line.

Mr. Ravindra Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors, “The launch of the Tata Prima brand in Qatar, is an important milestone in Tata Motors’ continued expansion in the Qatar market and the GCC region. A new next-generation range of commercial vehicles by Tata Motors, the Tata Prima brand is shaped by technology, know-how and expertise from across the globe. The range being launched today is world-class in every sense, giving the Qatari customer competitive business advantages, with the trusted credentials of the Tata Motors brand.”

Tata Prima Qatar (5)Mr. Pisharody went on to add, “We cherish our partnership with Al-Hamad Automobiles, a company with proven strengths and experience in the commercial vehicle market of Qatar. Al-Hamad has been our partner for almost 15 years now and though this partnership we are geared up to deliver a blend of high quality and unique value to the Qatari customer.

A World Truck by parts and tech, the Tata PRIMA range launched today meets optimum operating standards under extreme conditions. All 3 drivelines take engine technology from Cummins Inc. for an output of 380HP. Transmission and axle tech used comes from leading aggregate manufacturers. Tata Prima trucks faster turnaround time enhances profitability for any business transporting goods across distances or at heavy duty jobs at construction sites.

Tata Prima cabins focus on driver comfort and houses stylised interiors with a separation in terms of the drivers working and living area. A smart dashboard, air-conditioned cabin, reclining seats with arm rests, adjustable steering system, music system with Global Positioning System (GPS) as a standard feature make this a cabin that’s worth its hype.


Tata Prima trucks introduced in Qatar are Tata PRIMA 4438S (4X2) tractor head, Tata PRIMA 4038K (6X4) Construction tipper and Tata PRIMA 4738K (8X4) On & Off Road tipper. General specs: Tata PRIMA 4438S (4X2) tractor head

44 Ton GCM/380 HP Cummins Engine/9 speed Eaton Transmission/315/80 R22.5 Tyres/110 kmph. Suitable for all kind of Applications – General Cargo: Container/Refer Van/Car Carriers, Industrial: Cement/Steel/Machinery Movement, Construction: Tip Trailers/Bulkers etc.

Tata PRIMA 4038K (6X4) Construction tipper

18 Cu.M Box Tipper/380HP Cummins Engine/9 Speed Eaton Transmission/315/80 R22.5 Tyres/ Bogie Suspension. Suitable for all type of Construction Applications e.g. Aggregates Movement/Tankers and some of the municipal application like Garbage Compactors, Skip Loaders etc.

Tata PRIMA 4738K (8X4) On & Off Road tipper

20 Cu.M Box & 19 Cu.M Scoop Tipper/380HP Cummins Engine/9 Speed Eaton Transmission/12R24 ON and Off Road Tyres/ Bogie Suspension.

On May 14, Tata Prima will lead the Middle East launching of its range of heavy trucks at the Tata Motors stand in Project Qatar.

The unveiling ceremony will be led by Indian Ambassador Sanjiv Arora and Tata Motors executive director Ravindra Pisharody.

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