Tata Motors Revotron engine, Zest drive in sport, eco and city mode
Tata Motors is taking its Revotron engine across India in a new campaign in the run up to its Zest and Bolt launch. 1.2 litre MPFi Turbocharged petrol Revotron 1.2T engine is at now being showcased at Revotron Lab in Ambiance Mall, Delhi.
Narain Kartikeyan who has been closely associated with Revotron 1.2T engine development, Ranjit Yadav, President, Passenger Vehicles, Tata Motors, and Girish Wagh, Senior Vice President, Programme Planning and Project Management, Tata Motors unveiled the engine, which will be shown through a Revotron Lab in 15 cities.
Revotron Lab’s futuristic design and interactive platform has customer centric zones bringing to life engine benefits. Binaural Sound Zone’s virtual sound experience transports one on to the road through 3 engine drive modes (sport, eco and city) to highlight Revotron’s drive quality.
Interactive Touch Glass highlights Tata’s 1.2 litre MPFi Turbocharger petrol engine. Augmented Reality app lets visitors take a photo with a virtual Narain Karthikeyan in the Lab, which is uploaded on Facebook.
Tata Motors is introducing hi-tech Revotron Holograms in over 75 dealerships where a virtual image of Narain Karthikeyan hosts customers to explain engine features and functions.
In unveiling Revotron engine online, auto enthusiasts were asked to use #RevUpTheRevotron in tweets contributing to a live counter on the microsite, adding up to the 3,00,000 hours, the number of hours of research and developmental testing that went into it.
Revotron 1.2T is engineered to deliver refined balance of power, performance and fuel economy. Multi-drive modes optimise economy and driving pleasure. Advance Engine Management Systems (AMS) offers digitally precise control for vehicle performance and emissions.
Revotron 1.2T is developed with inputs from AVL, Bosch, Honeywell, Mahle, and INA for better combustion, boosting, friction and calibration.